OpenGov
Growth Marketing Manager
US | Illinois | Chicago · Senior
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DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · Davenport-Moline-Rock Island, IA-IL. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- As a Growth Marketing Manager at OpenGov, you're a full-stack marketer-owning the complete go-to-market lifecycle for products, features, and campaigns.
- You bring both strategic vision and tactical execution chops.
Responsibilities
- Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events, content syndication) to drive qualified pipeline for targeted personas and accounts. Own performance tracking, reporting, and optimization based on results.
- Create compelling marketing content-emails, landing pages, ads, ebooks, customer stories, blogs-leveraging AI tools daily to scale production and test variations at speed.
- Develop GTM messaging and positioning informed by customer insights, Gong calls, sales feedback, and competitive intelligence. Create talk tracks, enablement decks, and messaging guides that translate complex capabilities into clear value statements.
- Support ABM campaigns and nurture strategies using Marketo and Salesforce to engage prospects across the funnel.
- Lead end-to-end launch plans for new products and features-defining objectives, audience, messaging, tactics, timeline, and success metrics.
- Develop comprehensive enablement materials (pitch decks, one-pagers, battlecards, FAQs) to equip sales, customer success, and support teams on new capabilities.
- Coordinate internal comms, customer announcements, and field readiness to drive product adoption.
- Own campaign measurement and reporting-tracking pipeline contribution, engagement rates, conversion metrics, and ROI.
- Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government.
Requirements
- 8+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments.
- Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development.
- Hands-on proficiency with Marketo, Salesforce, and marketing automation
- comfort with analytics and translating data into insights.
- Experience in or passion for public sector, government, or B2G marketing.
Compensation
- Chicago, IL: $110,000 - $140,000
- On target ranges above include base plus a portion of variable compensation that is earned based on company and individual performance.
- The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate's geographical location.
Benefits
- Comprehensive healthcare options for individuals and families
- Flexible vacation policy and paid company holidays
- Paid parental leave, wellness stipends, and HSA contributions
- Benefits That Work for You
Company info
- We are passionate about our mission to power more effective and accountable government.
- Our global team of 800+ employees is united in our commitment to challenge the status quo.
This listing is sourced directly from OpenGov's careers page and normalized into a canonical job model.