Mindgruve
Director of Strategy
Covington, KY · Director · Full-time
Sponsorship not specifiedDetected 22 days ago
Project ManagementSEOSEMEmail MarketingContent MarketingBrand StrategyMarketing AnalyticsHubSpotSalesforceGoogle AnalyticsCRMPerformance MarketingBudgetingExcelResearchLeadershipCommunicationCollaborationPublic SpeakingMicrosoft OfficeMicrosoft Teams
About the role
- 5000 and Adweek's 75 Fastest Growing Companies, we're constantly looking for "A" players to join our team.
- The rapid growth is attributed to our strongest asset - our people.
- Mindgruve is a place where every opinion is valued.
Responsibilities
- Develop and execute integrated marketing strategies that combine brand positioning, messaging, full-funnel tactics, and performance marketing across all channels
- Lead discovery processes including stakeholder interviews, research, competitive analysis, and audience segmentation to inform strategic planning
- Create compelling strategic presentations and deliver them to C-suite executives and senior client stakeholders, clearly articulating insights, recommendations, and expected outcomes
- Partner with account leadership on strategic scoping, aligning approach, deliverables, and resourcing to client goals
- Build and maintain trusted client relationships, serving as a strategic advisor and ensuring long-term satisfaction and retention
- Architect, build, and optimize CRM and lifecycle programs end to end: designing customer journeys, segmentation, and triggered automation/nurture flows, translating them into working configurations within the client's martech stack, and continuously improving against engagement, conversion, and retention goals
- Develop and document strategy frameworks, templates, best practices, and methodologies that can be scaled across the agency
- Lead internal training sessions and workshops to share strategic knowledge and elevate cross-functional team capabilities
- Own the CRM and customer data platform (CDP) strategy specialty and serve as the agency's subject matter expert
- Lead strategic planning sessions that bring together cross-functional teams to solve complex client challenges
Requirements
- Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field required
Nice to have
- Agency experience strongly preferred
- experience managing complex, multi-channel marketing programs for diverse clients
Compensation
- will be commensurate with experience.
Benefits
- Serve as day-to-day strategic lead on key accounts, owning the overall strategic vision, roadmap, and business outcomes
- Collaborate with VP, Strategy on practice group vision, resource planning, and operational efficiency initiatives
- Present strategic vision and approach during pitch presentations, demonstrating expertise and building prospect confidence
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This listing is sourced directly from Mindgruve's careers page and normalized into a canonical job model.