CPI Security
Senior Marketing Analyst
Charlotte, North Carolina, United States · Senior · Full-time
Sponsorship not specifiedDetected 55 days ago
PythonSQLData AnalysisData VisualizationStatisticsMarketing AnalyticsSalesforceGoogle AnalyticsCRMLead GenerationCommunication
About the role
- CPI Security, a leader in security, smart home, and business automation solutions, is looking for a full-time Senior Marketing Analyst to join our growing Marketing team in office, in Charlotte, NC.
Responsibilities
- Design and implement measurement frameworks for digital, traditional, and omnichannel marketing campaigns.
- Develop and maintain marketing performance dashboards and automated reporting using Tableau, Salesforce, Invoca, GA4, and other analytics platforms.
- Measure marketing ROI, lead generation performance, conversion trends, and campaign effectiveness across channels.
- Create and maintain attribution models to better understand campaign impact and optimize marketing mix allocation.
- Design, execute, and analyze A/B tests, multivariate tests, and controlled experiments across marketing channels.
- Design and document analytics tracking specifications for marketing touchpoints, including web, mobile apps, email, social media, paid media, and offline channels.
- Partner with internal teams and external vendors to implement, test, QA, and debug analytics tracking solutions.
- Maintain data accuracy, completeness, and consistency across marketing analytics platforms.
- Work closely with Marketing, Sales, agencies, and external partners to translate business questions into actionable insights.
- Support campaign optimization through ongoing performance monitoring, reporting, and analysis.
Requirements
- 3+ years of hands-on experience with marketing analytics platforms, including Google Analytics 4, Google Tag Manager, and marketing measurement tools.
- 2+ years of experience designing, executing, and analyzing marketing tests and experiments.
- Proficiency with Tableau, SQL, and data visualization tools.
- Experience with marketing automation platforms, CRM systems, and paid media platform measurement.
- Strong analytical mindset with the ability to translate data into actionable business insights.
- Excellent communication skills with the ability to present complex information clearly to diverse audiences.
- Experience in security, home services, smart home, subscription-based, or related industries.
- Knowledge of customer lifetime value modeling and predictive analytics.
- Experience with advanced analytics tools such as R, Python, or similar.
Nice to have
- Bachelor's degree in Marketing, Business, Statistics, Data Analytics, or a related field preferred.
- Preferred Experience
Benefits
- Great medical, dental, vision, short- & long-term disability and life insurance options
- Company paid holidays, floating holiday, and paid time off (PTO)
- Education assistance -
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This listing is sourced directly from CPI Security's careers page and normalized into a canonical job model.