Trend Micro
Growth Marketing Manager, Customer Acquisition
Irving, Texas
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About the role
- You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
- TrendLife is shifting fundamentally from retargeting and brand defense toward genuine net-new customer prospecting, and North America is where this transformation has the highest stakes.
- You'll be the single point of accountability for the US acquisition P&L, managing a significant share of the global media budget with a clear mandate to scale as measurement confidence improves.
Nice to have
- Enforce distinct KPIs and reporting for brand defense vs. prospecting - hold the agency accountable for separating these clearly
- Use AI tools to monitor campaign performance in real time, flag anomalies, and generate daily performance summaries without waiting for agency reports
- Coordinate with the Affiliate Growth Manager on channel overlap, incrementality, and budget allocation between paid and affiliate
- Use AI tools to monitor TrendLife's visibility in AI-powered search engines (ChatGPT, Perplexity, Google AI Overviews) and identify optimization opportunities
- Continuously evaluate new AI-driven acquisition tools, platforms, and methodologies - bring outside-in perspective to the team
- 6-8+ years in digital acquisition, performance marketing, or growth on a large US consumer subscription business
- Deep hands-on experience with Google Ads, Meta Ads, YouTube, and programmatic
- comfort managing significant budgets and holding agencies to performance targets
This listing is sourced directly from Trend Micro's careers page and normalized into a canonical job model.