Djeholdings
Analyst, Marketing Analytics
Toronto, Ontario, Canada
Sponsorship not specifiedDetected 23 days ago
Data VisualizationSEMGoogle AdsMarketing AnalyticsGoogle AnalyticsPerformance MarketingExcelPerformance ManagementCommunicationCollaborationProblem SolvingAdaptability
About the role
- Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action.
- Edelman is seeking an Analyst, Marketing Analytics to join our growing I ntelligence team.
- You may be just the right candidate for this or other roles.
Responsibilities
- Gather, clean, aggregate, and accurately deliver marketing data across multiple channels and platforms like programmatic (DV360, Tradedesk etc.), paid search (SA360) and social (Meta, LinkedIn, TikTok, Reddit etc.), organic search and social, earned and website (Google Analytics, Adobe Analytics).
- Support cross-channel integrated measurement workflows, campaign analysis and dashboard creation and maintenance using native and third - party platforms like Supermetrics, Tableau, PowerBI, Google Data Studio etc.
- Support development of measurement frameworks, KPIs, website tagging (GTM, Adobe Launch), social listening, real-time monitoring analysis and benchmarks aligned to campaign objectives.
- Support, translating insights into recommendations
- Promote best practices in data automation and operational efficiency and maintain awareness of industry trends, tools, and emerging platforms.
- Partner with cross-functional teams including Performance Marketing, Digital Strategy, Creative, Planning, and BI to support data driven i nput into campaign planning, optimization, and performance reviews
- Strong attention to detail with the ability to manage multiple priorities
- Building efficient, scalable reporting solutions through automation
- Becoming a trusted analytics partner to internal teams and clients
Requirements
- Knowledge of paid media, earned media and organic social media and tools like Brandwatch, Sprinklr etc.
- Bachelor's degree (or equivalent) in a relevant discipline
- ~2 years of experience in marketing analytics, digital media, or related field
Skills
- Excel (Formulas, pivot tables, manipulation), Tableau, Google Data Studio, Google Analytics, Adobe Analytics
Company info
- boldness is possibility, empathy is progress, and curiosity is momentum.
- At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities.
- We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
- This role supports analytics across paid, earned, and owned media channels, including social, search, and programmatic.
- This role requires a strong balance of analytical rigor and storytelling ability, enabling the Analyst to connect data signals to broader business impact and deliver meaningful recommendations to internal teams and clients.
- Support cross-channel integrated measurement workflows, campaign analysis and dashboard creation and maintenance using native and third - party platforms like Supermetrics, Tableau, PowerBI, Google Data Studio etc. Ensure data accuracy, consistency, and quality across reporting outputs.
- Participate in internal and client-facing meetings to present insights
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