Frank AND Eileen

Sr. Lifecycle Marketing Manager

Los Angeles, CA · Senior · Contract

Sponsorship not specified$130k-$150kDetected 25 days ago

CRMCommunication

About the role

This role is responsible for deepening relationships with our customer base through smart, personalized communication that reflects the warmth and personal touch that F&E is famous for.
Champion a test-and-learn culture through rigorous A/B testing.

This role will report to the Head of Digital Growth and manage the team responsible for email, sms, and push notifications.
Partner with merchandising, sales channel owners, creative, and marketing teams to develop on-brand messaging that balances commercial goals with storytelling.
Leverage customer signals to develop real-time, behavior-driven personalization.
Drive continuous improvement in deliverability, open rates, click-through rate, conversion, and revenue per send.
Own and execute strategies to grow and maintain a healthy subscriber file across email, SMS, and push.
Support the Loyalty program, Foundation, and Reloved in achieving their program goals via CRM support.
The Role Frank & Eileen is seeking a strategic, data-driven leader to lead the strategy and execution of our email, SMS, and push notification programs.
Leads the strategy for email, SMS, and push notifications for the brand.
Own and manage the CRM and automation tech stack ensuring all tools are properly integrated, maintained, and built to scale.

7+ years of experience in CRM, lifecycle, or retention marketing, ideally within DTC, apparel, or lifestyle brands.
Hands-on experience with major ESPs and SMS platforms (Klaviyo, Attentive, or similar).
Deep expertise in segmentation strategy and audience architecture - RFM, behavioral, predictive.
Experience with using propensity models to drive second purchase Strong analytical skills with the ability to synthesize data into clear, actionable insights and present to senior leadership.
Natural cross-functional collaborator with the ability to align stakeholders across marketing, merchandising, e-commerce, and retail.

The Company Founded in 2009 by Audrey McLoghlin, Frank & Eileen set out to reinvent the women's button-up using the finest Italian fabrics often reserved for menswear.
This new chapter continues the brand's legacy of using entrepreneurship as a force for good while delivering generationless style to its beloved community of customers-all from our HQ in sunny California.

This listing is sourced directly from Frank AND Eileen's careers page and normalized into a canonical job model.