Spindrift

Associate Director, Media

Newton, Massachusetts, United States · Director

Sponsorship not specified$140k-$160kDetected 34 days ago

HRISCommunicationPublic Speaking

About the role

This is a hybrid position requiring four days per week in our Newton, MA headquarters with one remote workday per week.
Ensure media plans balance short-term performance objectives with long-term brand growth.

They are equally comfortable being hands on keyboard and diving into performance metrics as they are developing strategy recommendations and exploring new, innovative media opportunities.
What You'll Own Media Strategy & Planning Lead the development of campaign-specific media strategies aligned to brand and business objectives.
Partner closely with Creative, Insights, Influencer & Partnerships teams to translate business priorities into effective media plans.
Evaluate media channel investments and recommend budget allocations to drive awareness and trial of Spindrift beverages.
Partner with media agencies, platform representatives, and internal stakeholders to ensure accurate campaign tracking, tagging, and data integrity.
Partner with analytics and insights teams to strengthen measurement frameworks and attribution approaches, including frameworks such as Marketing Mix Models, Brand Lift studies and Incrementality testing.
Agency Management Serve as the primary day-to-day lead for the media agency relationship.
Establish clear goals, deliverables, timelines, and performance expectations for agency partners.
Foster a collaborative partnership that drives innovation, efficiency, and continuous improvement.
Media Partnerships & Innovation Identify, evaluate, and negotiate strategic media partnerships that support brand objectives.

8+ years of experience in media planning or media strategy (either client or agency side) Expertise across media channels including paid social, online video, programmatic, search, audio and connected TV.
Fluency in paid media analytics, with the ability to conduct hands-on, in-platform analysis and translate findings into concise, executive-level performance reporting.
Track record of identifying and executing successful media partnerships and sponsorship opportunities.
The ideal candidate combines strong analytical rigor with strategic thinking and has experience managing integrated media programs across digital, social, video and audio.
Who You Are 8+ years of experience in media planning or media strategy (either client or agency side) Expertise across media channels including paid social, online video, programmatic, search, audio and connected TV.

Experience within consumer-packaged goods, food & beverage, retail, or consumer brands preferred.

The salary range for this position is $140,000 to $160,000 and is dependent upon the candidate's experience prior to joining Spindrift.
In addition, we offer the following compensation and benefits: Short-term incentive programs specific to level and department.

The opportunity to shape the trajectory of a fast-growing, beloved brand at the forefront of health and wellness movement.
A collaborative, entrepreneurial, and mission-driven culture.
Competitive compensation, equity, and benefits.
Compensation & Benefits The salary range for this position is $140,000 to $160,000 and is dependent upon the candidate's experience prior to joining Spindrift.

Spindrift is challenging people's expectations of how good a beverage can be.
Founded in 2010 on the belief that the best tastes come directly from nature, Spindrift is the only sparkling water in America made with real squeezed fruit.
Every Spindrift product is crafted to celebrate the aroma, texture, and taste of real squeezed fruit - never from concentrate - in every sip.
Spindrift's product portfolio now includes Spindrift® Soda and Spindrift® Tea, in addition to the flagship Spindrift® Sparkling Water.
We are seeking an Associate Director of Media to lead the development, execution, and optimization of our paid media strategy.
Who We Are Spindrift is challenging people's expectations of how good a beverage can be.
The Role We are seeking an Associate Director of Media to lead the development, execution, and optimization of our paid media strategy.

Assess sponsorship, experiential, content, and custom media opportunities, in conjunction with the Influencer & Partnerships team.

This listing is sourced directly from Spindrift's careers page and normalized into a canonical job model.