Ship Sticks
Senior Manager, Organic Growth
Greenwood Village, CO · Senior
Sponsorship not specifiedDetected 3 days ago
SEOContent MarketingWriting
About the role
- Manager, Organic Growth owns Ship&Play's organic visibility and on-site conversion performance - the other half of the Direct B2C acquisition engine alongside paid.
- This role leads technical SEO, AI Overview / Generative Engine Optimization (AIO/GEO) strategy, web content briefing, and conversion rate optimization across the portfolio's digital, and manages the SEO/organic agency relationship.
Responsibilities
- Own organic visibility strategy: technical SEO, on-page optimization, and site architecture across all brand.
- Lead AI Overview and Generative Engine Optimization (AIO/GEO) strategy as this channel grows in importance.
- Manage the SEO/organic agency relationship, including evaluating fit as AIO/GEO priorities shift.
- Own conversion rate optimization (CRO) across digital touchpoints, running structured test-and-learn programs.
- Develop web content briefs and partner with Content Strategy and Copywriting to execute against them.
- Partner with MarTech & AI Enablement on testing infrastructure (e.g., Optimizely/Concord) and analytics.
- Support cross-sell discovery paths across ShipSticks, ShipCamps, and ShipSkis web.
Company info
- About Ship Sticks Founded in 2011 with the brand Ship Sticks, we originally focused on offering a concierge experience for traveling golfers, alleviating the need to lug bulky, expensive, damage-prone gear like golf clubs onto airplanes.
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