Workato

Workato

Senior ABM & Demand Generation Manager

San Francisco, California · Senior

Sponsorship not specifiedDetected 2 days ago
Machine LearningA/B TestingStakeholder ManagementHubSpotSalesforceMarketoCRMCiscoResearchLeadership

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odds of building a lasting career here

40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Files H-1B transfers

3 transfer filings in the last year, covering 3 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • For more information, visit workato.com.
  • Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles.
  • But, we also believe in balancing productivity with self-care.

Responsibilities

  • Partner with Sales to align target account lists, engagement plays, and pipeline goals
  • Be responsible for large expansion support in our Flagship accounts
  • Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences
  • Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms
  • Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive)
  • Own experimentation strategy including A/B testing, messaging refinement, and performance optimization
  • Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns
  • Partner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions
  • Develop enablement materials that support AI campaign launches and field activation
  • Own pipeline generation from AI integrated campaigns

Requirements

  • Proven experience owning ABM strategy end-to-end, from account selection through program execution, with hands-on use of ABM platforms (6sense, Demandbase, RollWorks, Folloze, or similar)
  • 6-10+ years of B2B demand generation or integrated campaign experience
  • Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
  • Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
  • Strong analytical expertise with experience tying campaign performance to revenue impact
  • Experience running account-based or targeted AI campaigns

Nice to have

  • Ability to operate strategically while executing at a detailed level
  • Excellent cross-functional leadership and stakeholder management skills
  • High-impact role driving AI category leadership and pipeline growth
  • Ownership of strategic, visible initiatives tied directly to revenue
  • Opportunity to shape AI go-to-market strategy at scale
  • Collaborative, high-performing marketing team
  • hands-on fluency with AI-powered marketing/workflow tools (e.g., agentic campaign builders, prompt-driven research or execution) to accelerate campaign delivery
  • a plus on top of AI marketing experience, not a substitute for it

Skills

  • Business Insider named us an "enterprise startup to bet your career on"
  • Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
  • Quartz ranked us the #1 best company for remote workers

Compensation

  • Competitive compensation and benefits

Benefits

  • Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings
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This listing is sourced directly from Workato's careers page and normalized into a canonical job model.