e.l.f. Beauty
Manager, Media Buying, Naturium
Los Angeles, CA · Full-time
Sponsorship not specified$80k-$110kDetected 147 days ago
Project ManagementMeta AdsGoogle AnalyticsPerformance MarketingExcelShopifyCommunicationCollaboration
About the role
- The Manager, Media Buying plays a vital role in driving the efficiency and effectiveness of Naturium's paid media efforts.
Responsibilities
- Creative Strategy & Testing: Partner with the Director to shape paid creative strategy and own the testing roadmap
- Agency Partnership & Oversight: Support the Director in overseeing agency execution by monitoring pacing, targeting, and performance
- Performance Analysis: Partner with Data & Analytics to conduct deep dives across creative, audience, and channel performance, identifying efficiency gains to improve ROAS and CAC.
- Hands-On Platform Testing: Execute small-scale, in-platform pilots (e.g., new formats, betas, or audiences) to validate opportunities before broader rollout.
- Cross-Functional Collaboration: Align with DTC, Brand, and Creative teams to ensure paid media supports broader campaigns, launches, and promotional priorities.
- Reporting & Executive Insights: Maintain performance dashboards and synthesize agency reporting into clear, actionable insights for the Director and leadership.
- Full-Funnel Media Visibility: Support oversight of upper-funnel channels (e.g., OLV, OOH, podcast), synthesizing performance insights and identifying opportunities to improve effectiveness and cross-channel alignment.
- Creative Strategy & Testing: Partner with the Director to shape paid creative strategy and own the testing roadmap; translate performance insights into clear briefs and iterate on winning concepts.
- Agency Partnership & Oversight: Support the Director in overseeing agency execution by monitoring pacing, targeting, and performance; surface insights and optimization recommendations.
- Partner with the Director to shape paid creative strategy and own the testing roadmap; translate performance insights into clear briefs and iterate on winning concepts.
Requirements
- 3-5 years of experience in performance marketing, with a strong background in managing media agencies
- Bachelor's degree in marketing, business, analytics, or related field
- Strong creative strategist mindset. ability to look at a video or image and understand *why* it is or isn't working
- experience managing creative workflows and asset requests
- Ability to translate data into creative briefs and actionable feedback for designers
- Collaborative spirit with the ability to work effectively with both analytical and creative stakeholders
- It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job.
Nice to have
- Experience in beauty, skincare, or DTC consumer goods strongly preferred
- Experience with retail media platforms (e.g., Target Roundel, Walmart Connect, UB Media) is not required but strongly preferred.
Compensation
- Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day
Company info
- https://www.elfbeauty.com/work-with-us
- We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5.
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