Barry's

Manager, Public Relations and Influencer Strategy

New York, NY

Sponsorship not specifiedDetected 17 days ago

Strategic CommunicationsInfluencer MarketingResearchLeadershipCommunicationProblem SolvingTime ManagementPublic Speaking

About the role

Reporting to the Executive Vice President of Brand & Communications, this role will play a key part in shaping and executing the company's PR and influencer strategy to elevate Barry's brand narrative, cultural relevance, and industry leadership.
Working cross-functionally with brand, marketing, and partnerships teams, the Manager will cultivate strong relationships with media, creators, and industry leaders while driving innovative storytelling across press, social, and influencer channels.

Develop and execute impactful PR and influencer campaigns that elevate Barry's brand, drive awareness, and promote key initiatives, programming, and brand activities.
Build and manage a strategic influencer ecosystem, identifying and partnering with creators, tastemakers, and cultural voices aligned with the Barry's brand to expand reach and engagement.
Collaborate cross-functionally with Marketing, Partnerships, and Community teams to develop integrated communications strategies aligned with key brand priorities.
Prepare company spokespeople for media opportunities; serve as a company spokesperson when needed; and develop press materials including press releases, briefing documents, talking points, media lists, and Q&As.
Write and produce communications materials including press releases, briefing documents, fact sheets, FAQs, media invitations, and campaign messaging.
Maintain consistency and quality across all external and internal communications channels.
Lead the launch and ongoing management of the media/press section of the company website and ensure press materials remain current and accessible.
Track, measure, and report on the performance of PR and influencer campaigns, providing insights and recommendations to optimize future initiatives.

We appreciate your interest in employment with Barry's!
Barry's is the Best Workout in the WorldTM®.
Each day focuses on a different muscle group in order to achieve real results and to prevent injuries.
Please be aware that smoking is prohibited in all indoor areas of Barry's studios and corporate offices.
Direct and guide local PR agencies to ensure seamless, consistent storytelling across key markets and media outlets, delivering measurable results on time and within budget.
Plan and execute press launches, influencer activations, trial classes, and promotional events that engage media, creators, and key community stakeholders.
Identify opportunities to amplify Barry's brand through earned media, creator collaborations, and social storytelling across print, digital, social, audio, and video platforms.
Prepare company spokespeople for media opportunities

Leverage deep knowledge of the media, entertainment, fitness, and cultural landscape to generate proactive, innovative, and creative press and influencer opportunities for the brand.
Build and maintain strong relationships with consumer, business, and lifestyle media outlets, as well as influencer and creator partners, proactively pitching stories and brand moments that drive positive coverage.
Support the development of thought leadership and long-form storytelling opportunities that position Barry's as a leader in fitness, culture, and lifestyle.

This listing is sourced directly from Barry's's careers page and normalized into a canonical job model.