The Weather Channel

The Weather Channel

Programmatic Account Manager

New York, NY, United States

Sponsorship not specifiedDetected 4146 days ago
StatisticsExcelResearchCommunicationProblem SolvingTime ManagementPublic SpeakingMicrosoft Office

About the role

  • We are The Weather Company, and our name speaks for itself. We are a company focused entirely on the weather,and we're proud to say we reach two-thirds of all U.S. adults through a media portfolio that includes The Weather Channel, weather.com and our mobile applications –Weather Services International, and Weather Underground.
  • Our goal is to provide the world's best weather, powered by the best possible data. Of course, we can't actually control the weather, but the information we gather from the largest collection of worldwide forecast data, our state-of-the-art forecast technologies, and the industry's best forecast modeling allows us to accurately predict the weather for

Requirements

  • 2-4 years' experience in digital advertising, with at least 1-2 years in programmatic media at a major publisher, agency or programmatic technology company.
  • BS or BA required & advanced degree desirable.

Nice to have

  • Assist in creation of persuasive sales presentations on programmatic media using market trends, case studies and TWC products
  • Work cross-functionally with operations and yield teams to set up campaigns for success
  • and renewal for recurring and incremental business.
  • Analyze performance of campaigns and think of ways to increase spend.
  • Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies.
  • Effective time management skills. ability to prioritize and meet deadlines.
  • Expertise in working with SSPs, RTB, DSPs, ad exchanges, aggregators, ad servers, and other optimization platforms is a plus.
  • Experience managing CPA, CPC, and CPM marketing campaigns.

Skills

  • Company Description
  • Working at The Weather Company
  • Our goal is to provide the world's best weather, powered by the best possible data.
  • The Weather Channel is the most widely distributed cable network and the most trusted news network in America.
  • On the digital side, our online reach 60 million unique Web consumers each month, 32 million of those via weather.com and our mobile apps.
  • In fact, TWC is the 2nd most popular app for iPads, and the 7th most downloaded app on iPhones.
  • These statistics say a lot about the quality of our reporting, research, the accuracy of our data, and the talent within our Company.
Apply directly at The Weather Channel →Create a free account for alerts like thisView The Weather Channel immigration profile

This listing is sourced directly from The Weather Channel's careers page and normalized into a canonical job model.