Digital Matter

Digital Matter

Director, Integrated Media & Marketing

New York, NY · Director

Sponsorship not specified$165k-$210kDetected 169 days ago
Data ScienceData VisualizationA/B TestingSEMForecastingExcelLeadershipCollaborationProblem Solving

About the role

  • We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.
  • Over the past seven years, we've guided organizations through IPOs, digital turnarounds, and successful exits.
  • Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale.

Responsibilities

  • Own integrated media strategy across a portfolio of clients, ensuring investment decisions are tied to clear business outcomes (growth, efficiency, customer value, and brand impact).
  • Partner with Channel leads (Search, Social, Programmatic, and emerging) to translate strategy into high-quality activation and outcomes.
  • Build a measurement spine that drives decision-making
  • Partner with Product, Data Science/Analytics, and Engineering to deploy dashboards, automation, and AI-enabled workflows that improve clarity, speed, and decision quality.
  • Lead teams and grow the business
  • Mentor and develop talent across levels; coach managers and specialists to raise the bar on craft, judgment, and execution.
  • Support new business efforts (RFP inputs, case studies, and pitches) and help articulate Digital Matter's POV on media as an asset class externally
  • Demonstrated ability to build and run integrated brand + performance strategies across Paid Search, Paid Social, Programmatic/CTV, and emerging platforms.
  • Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design-with the ability to convert analysis into action.
  • Proven people leadership in fast-paced environments, with a track record of developing talent and scaling standards.

Requirements

  • Operator mentality and end-to-end ownership: you can set strategy and also ensure the details land in market correctly.

Nice to have

  • Identify whitespace and unlock growth opportunities across audience, channel mix, creative, and spend allocation.
  • Advance the platform (automation + analytics + AI)
  • Help shape "next practices" in integrated planning, optimization, and performance storytelling by translating emerging capabilities into practical client impact.
  • coach managers and specialists to raise the bar on craft, judgment, and execution.
  • 10+ years in integrated digital media, ideally across retail, fashion, luxury, or adjacent consumer categories-with increasing ownership of strategy, delivery, and outcomes.
  • Bachelor's degree or equivalent experience
  • emphasis in marketing, business, economics, analytics, or related fields is a plus.
  • Tools fluency: advanced Excel, plus data visualization/storytelling tools (e.g., Tableau, thinkcell ).

Skills

  • advanced Excel, plus data visualization/storytelling tools (e.g., Tableau, thinkcell ).

Compensation

  • $165k-$210k

Company info

  • Digital Matter is a next-generation growth and transformation partner built for the realities of today's market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm. We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation. By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities. Over the past seven years, we've guided organizations through IPOs, digital turnarounds, and successful exits. Our point of view is simple: when media is managed as capital, it becomes a catalyst for transformation at scale. As the Director, Integrated Media & Marketing, you will be the strategic owner and day-to-day lead for a portfolio of clients, setting direction, orchestrating channel delivery, and ensuring our work is consistently insight-led, performance-driven, and future-ready. Reporting to the SVP, Integrated Media. you will lead integrated strategy across Paid Search, Paid Social, Programmatic, and emerging channels, while partnering closely with our Product, Data Science/Analytics, and Engineering teams to embed automation, advanced measurement, and AI-enabled insights into how we plan, activate, and optimize media. This is a role for a modern media operator who can move seamlessly between: (1) C-suite narrative and value creation, and (2) hands-on orchestration of integrated media execution
  • Set the investment strategy (media as a capital allocation problem)
  • Digital Matter is a next-generation growth and transformation partner built for the realities of today's market.
  • We help consumer brands manage media as a strategic asset class, with the same intentionality and governance applied to capital allocation.
  • By connecting data, technology, and creative, we turn media investment into measurable enterprise value: accelerating growth, improving efficiency, and building durable capabilities.
  • As the Director, Integrated Media & Marketing, you will be the strategic owner and day-to-day lead for a portfolio of clients, setting direction, orchestrating channel delivery, and ensuring our work is consistently insight-led, performance-driven, and future-ready.
  • Reporting to the SVP, Integrated Media. you will lead integrated strategy across Paid Search, Paid Social, Programmatic, and emerging channels, while partnering closely with our Product, Data Science/Analytics, and Engineering teams to embed automation, advanced measurement, and AI-enabled insights into how we plan, activate, and optimize media.
  • This is a role for a modern media operator who can move seamlessly between: (1) C-suite narrative and value creation, and (2) hands-on orchestration of integrated media execution
  • Build a deep understanding of each client's objectives, customers, unit economics, constraints, and competitive context, then translate that context into actionable media strategies.
  • Lead development of dynamic, full-funnel media plans, including budget allocation and scenario planning performance forecasting and pacing strategy test-and-learn roadmaps and learning agendas channel roles, audience strategy, and creative implications
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