Kindred (livekindred.com)

Kindred (livekindred.com)

GTM Lead

Remote - US

Sponsorship not specifiedDetected 137 days ago
FigmaCommunication

About the role

  • By exchanging primary residences with trusted peers, renters and owners alike can match with Kindred spirits and explore new destinations without breaking the bank.
  • Kindred is revolutionizing the "third option" of travel accommodation, compared to short-term rentals and hotels.
  • Kindred's co-founders are proven leaders from the early team at Opendoor ($15B+ exit), who have each built and scaled products that today generate $1B+ annual revenue combined.

Responsibilities

  • Own GTM strategy and execution: Define and execute the GTM approach for driving leads through non-traditional channels - community partnerships, platform integrations, BD, grassroots activations, member evangelism, and more.
  • Ship hands-on: You'll be building outreach sequences, running partnership conversations, crafting messaging, launching experiments, and iterating in real-time. This is not a "set strategy and delegate" role.
  • Build repeatable playbooks: As channels prove out, codify what works into scalable, repeatable motions - positioning, outreach frameworks, activation flows, partner kits - so we can expand to new segments and circle types efficiently.
  • Develop sharp positioning: Craft segment-specific messaging that resonates in each channel and community context. You need strong instincts for what makes people click, sign up, and trust.
  • Stay close to the ground: Talk to members and partners regularly. Translate what you're hearing into actionable recommendations for Product and Marketing.
  • Build the team over time: Define org needs and hire/lead the team as the motion scales.
  • Proven track record building new growth channels from scratch (not just optimizing existing ones) - you've taken a bet from zero to a repeatable motion.
  • drive low-cost leads to Kindred through community partnerships, platform integrations, grassroots activations, BD, and member-driven acquisition - across our core marketplace, Affinity Circles (e.g., solo female travelers), and Org Circles (e.g., Google, Stanford).
  • You'll operate across a wide portfolio of bets - testing different channels, segments, and motions - and be accountable for figuring out what works, building the playbook, and scaling it.
  • Define and execute the GTM approach for driving leads through non-traditional channels - community partnerships, platform integrations, BD, grassroots activations, member evangelism, and more.

Requirements

  • Kindred is a members-only home swapping platform that unlocks the ability to live a travel-rich lifestyle through the power of community.
  • Strong positioning instincts: You know how to make something resonate with a specific audience - and you can adapt messaging across very different segments and contexts.
  • Strong writing and communication: You can turn messy inputs into clear positioning, crisp outreach, and aligned execution.

Compensation

  • 21 credits per year to stay in Kindred homes
  • The base salary offered depends on factors such as experience, transferable skills, business needs, impact, and market data.

Benefits

  • Competitive cash compensation and equity
  • Comprehensive health benefits
  • Flexible time off, plus 12 paid holidays per year
  • $4,000 annual travel stipend to help offset travel-related costs
  • We offer a thoughtful, human-first benefits package designed to support health, wellbeing, and connection.
  • Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco

Company info

  • 6-8 years experience in GTM, growth, partnerships, or community-driven acquisition - ideally in consumer marketplace, membership, or network-based products.
  • At Kindred, we know that good things happen when we look out for one another.
  • We are committed to providing equal employment opportunities for all applicants and employees.
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