Wmg
Senior Director, Marketing
CAN - Toronto · Director · Full-time
Sponsorship not specified$120k-$130kDetected 22 days ago
A/B TestingProject ManagementLeadershipCommunicationCollaborationAdaptability
About the role
- Reporting to the Co-General Manager, the Senior of Marketing is responsible for the strategic vision and execution of marketing campaigns across the label's entire roster - from breaking new talent to managing legacy superstars.
- This person is responsible for leading the Marketing, Social, Audience and Creative teams and for owning the overall strategy for fan connection across all digital channels, including social platforms, newsletters, and other direct-to-fan touchpoints.
- Success in this role requires a collaborative, forward-thinking digital leader with strong expertise in platform ecosystems, data-informed experimentation, and cross-functional partnership.
Responsibilities
- Work with the Co-GM to Manage marketing budgets, ensuring efficient fund allocation.
- Guide and educate teams on discovery strategies that drive long-term engagement and sustained streaming growth.
- Lead and coach Marketing Managers to deliver high-impact, results-driven campaigns for priority projects.
- Maintain strong relationships with digital and media partners across the industry to maximize partnership opportunities.
- Collaborate with the Data & Insights team to analyze social and consumption data, forecast growth, and shape strategy.
- You will lead a multi-disciplinary team to build cultural moments around music releases, ensuring that every album, single, and tour is supported by forward and creative thinking marketing plans that maximize consumption, fan engagement, and revenue.
- This includes driving high-impact social campaigns, developing creator and platform partnerships, and designing fan-engagement strategies that deepen connection and fuel discovery.
- Lead and mentor a team of Marketing Managers and Digital strategists. Foster a high-performance culture that balances creativity with accountability.
- Provide guidance to the team on how to leverage streaming data, social sentiment, and sales metrics to optimize campaigns in real-time.
- Lead fan segmentation frameworks and collaborate across the business to test and optimize strategies that grow super fans.
Requirements
- 7 years in music marketing or entertainment within a senior leadership role.
- Exceptional ability to pitch complex marketing strategies to high-profile artists and stakeholders who may have a purely creative (non-business) focus.
- Ability to read and interpret data across various sources to help make informed decisions.
- Ability to work independently with a high level of organization and discipline.
- In-depth knowledge of all social media platforms and analytics & streaming services.
Skills
- Oversee the development and execution of comprehensive marketing campaigns for all releases, including digital, social, retail, and media.
- Work directly with artists and managers to define their visual identity, voice, and brand positioning in a crowded marketplace.
- Secure and oversee high-level brand partnerships and experiential events
- Oversee Warner Music Canada's owned social strategy and content amplification efforts.
Compensation
- $120,000 - $130,000
Benefits
- Employer paid Health & Dental Insurance
- 20 Vacation days + 7 Sick days + 3 Personal days + 2 Volunteer Days
- Annual Health/Wellness Spending Account
- Company Pension Matching + Contribution Program
- 20 Go-Visit Days, used to work remotely worldwide and can be tacked onto time off requests
- Parental Leave Program
Company info
- And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide.
- Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX.
- In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
- As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike.
- Together, we are Warner Music Group: Independent Minds.
- Major Sound.
- Love this job and want to apply?
- Click the "Apply" link or apply directly with your LinkedIn.
- Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.
- Please note that due to the volume of applicants we receive for a given position, you may not be contacted if you do not meet minimum eligibility requirements for this position.
- Thanks for your interest in working for Warner Music Group.
- We love it here and think you will too.
- We are an equal opportunity employer that is committed to inclusion and diversity and will not discriminate against an applicant or employee on the basis of race, religious beliefs, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, age, record of offences, marital status, family status, or any other protected grounds under applicable legislation.
- We are committed to working with and providing reasonable accommodation to individuals with disabilities.
Visa & Work Authorization
- nst an applicant or employee on the basis of race, religious beliefs, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy,
This listing is sourced directly from Wmg's careers page and normalized into a canonical job model.