Dutch Bros
Brand Marketing Specialist
1930 W Rio Salado Pkwy Tempe AZ 85281
Sponsorship not specifiedDetected 64 days ago
Data AnalysisProject ManagementBrand StrategyCommunicationCollaborationAdaptability
About the role
- The Brand Marketing Specialist is responsible for supporting the creation, implementation, and management of brand marketing campaigns and initiatives to strengthen brand recognition and loyalty.
- This role helps to ensure the alignment of marketing activities with sales goals set by Brand Managers.
- This role is pivotal in contributing to the execution of initiatives that shape our brand identity and ensuring it resonates with our target audience.
Responsibilities
- Support the innovation process to propose creative solutions to enhance campaign effectiveness.
- Support the end-to-end execution of product campaigns, ensuring all elements are aligned with the campaign strategy.
- Collaborate with cross-functional teams to coordinate campaign activities, including contributing to creative development, advertising, and promotional efforts.
- Contribute to the enhancement of brand reputation through creative menu and product design solutions
- Help ensure that design elements align with the branding strategy and resonate with the target audience
- Evaluate the performance of menu and product design strategies against ROI and key performance indicators
- Make recommendations to optimize design and promotional efforts for consistency with branding goals
- Analyze campaign data to support the identification of areas for improvement and optimization
- Partner with the Brand Manager to make data-driven recommendations to enhance future campaign strategies and tactics
- Conduct analysis of market trends related to menu and product design
Requirements
- Hearing must be sufficient or correctable to ensure clear understanding of spoken information, including participating in virtual meetings and phone calls.
- Bachelor's Degree in Marketing or Business Administration, or 4 years of comparable experience, required
- 1 additional year in a brand marketing role or similar, required
- Creative thinking and the ability to translate ideas into actionable plans
- This position is required to be in office 4 days per week (Mon-Thurs)
- Excellent written and verbal communication skills
- Ability to work collaboratively in a team and manage multiple projects simultaneously
- Analytical skills to measure and report on the effectiveness of branding efforts
Skills
- Detail orientation
- Project management
- Business curiosity
- Communication (written/verbal)
- Data analysis, including budget and KPIs
- Collaboration
- Adaptability
Compensation
- DOE If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!
Benefits
- Vision Requirements: Vision must be adequate or correctable to perform essential job duties, such as reading documents on a computer screen and using other visual tools.
Company info
- It's fun to work in a company where people truly believe in what they are doing.
- At Dutch Bros Coffee, we are more than just a coffee company.
- We are a fun-loving, mind-blowing company that makes a difference one cup at a time.
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