Exacare INC

Product Marketing Lead

Toronto, Canada

Sponsorship not specifiedDetected 5 days ago

SalesOutbound SalesResearchCommunication

About the role

Your job will be to take our insights, positioning, and messaging, and make it real across our business - from the website to sales motions + enablement to product launches to end-to-end marketing campaigns.
You'll work at the center of Product, Sales, and Growth, enabling us to improve acquisition, sales conversion, and product understanding.
We're looking for a senior IC and high-agency builder who wants real surface area - someone who's excited to be involved everywhere.

Define + own segmentation: Define and continuously refine our ICP, key segments, and personas for each vertical we serve, translating it into clear priorities for messaging, campaigns, and sales plays.
Own the narrative: Define and maintain positioning, messaging, and the core story across the website, pitch decks, outbound, emails and cross-functional campaigns.
Own competitive + category strategy: Track competitors, define "why us," and help shape how the market talks about the problem and solution.
Enable Sales: Arm Sales with the collateral, training, talk tracks, proof, and competitive battlecards to win deals and drive expansion.
Shape pricing / packaging: Partner on packaging, pricing, and bundles, utilizing customer insights and market research to inform how we sell to our ICP + key segments.
Make the website conversion-ready: Ensure pages reflect the narrative (ICP clarity, use cases, proof, differentiation, etc.) and support pipeline goals.
About the role We're hiring a Product Marketing Lead to join our Growth team.
This is a true 0 → 1 role: you will own how we talk about exacare ai, how our customers and the market understand us, and why we win.
You're the kind of person who loves building from scratch, always wants to learn, prides themselves on having great taste, and most importantly, wants to have fun while making a real impact.
We are a deeply product-centric company, continuously working to deliver more product value to our customers, faster.

Strong communication skills: One of your superpowers is that you can translate complex products and use cases into simple, credible value for different audiences.

7+ years of experience, with ideally 3+ years of experience in B2B SaaS product marketing roles (sales-led preferred, but not required).
What you'll bring Experience: 7+ years of experience, with ideally 3+ years of experience in B2B SaaS product marketing roles (sales-led preferred, but not required).

Strong communication
Sales partnership: Experience partnering closely with Sales (enablement, talk tracks, battlecards, supporting deals, etc.).
It deepens over time.
The World is Moving Fast.
This is a race.
Radical Candor, Zero Politics.
If this sounds like you, we'd love to chat! #LI-Hybrid

About exacare ai Exacare ai is building the AI platform for post-acute operations, starting with skilled nursing facilities and expanding into other post-acute verticals including home health and hospice.
Today, we enable workflows across admissions, reimbursement, and billing at 2,000+ post-acute facilities and agencies.
Since we raised our $30M Series A last Fall, we have scaled our team to ~75 people across Toronto and New York City, bringing world-class talent together to transform healthcare.
If you like building, learning, and want to make a real impact, come join us!
We partner with operators, listening and learning about real problems, and translate that into solutions that help them succeed in practice.

Run ongoing discovery (calls, win / loss analysis, deal reviews, etc. ) to sharpen how we think about our customers, use cases, and buying triggers.
Be the voice of the customer: Run ongoing discovery (calls, win / loss analysis, deal reviews, etc. ) to sharpen how we think about our customers, use cases, and buying triggers.
Engage + activate customers (with Growth): Build programs that educate buyers, reduce confusion, and increase conversion and / or adoption - especially around new workflows and product changes.
Enabling this across Product, Marketing, and GTM will be a key part of your role.

This listing is sourced directly from Exacare INC's careers page and normalized into a canonical job model.