Mixpanel
Startup Program Manager
New York City, US (Hybrid)
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About the role
- The Mixpanel for Startups program gives early-stage companies access to our platform right as they're forming habits - and it's one of our highest-leverage growth motions.
- This is a hands-on role for someone who knows the startup ecosystem, shows up in the right rooms, and takes ownership of turning founder relationships into real program outcomes.
Responsibilities
- Own and grow relationships with accelerators, incubators, and startup partners, identifying which connections are worth deepening and why.
- Plan and execute partner activations, including Demo Days and portfolio programs.
- Maintain a clear, prioritized view of partner relationships and priority markets, and flag where to focus next.
- Drive Mixpanel adoption within each cohort, adapting outreach and follow-up based on what's working.
- Design and deliver founder-facing programming that provides genuine value.
- Build and run outbound acquisition campaigns (email, social, partner channels) to enroll startups into the program.
- Maintain reporting that connects program activity to outcomes, and use it to guide next steps.
- Test new formats for founder and partner outreach, and turn what works into repeatable practices.
- We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
Requirements
- Experience with CRM or marketing automation tools (Salesforce, HubSpot).
Compensation
- The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions.
- Variable compensation type is determined by your role and level.
- In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage.
- Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database.
- To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future.
- Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors.
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
- please note that benefits and perks for contract positions will vary*
Company info
- This role sits within the Marketing org and reports to the Global Startup Program Lead, working closely with Field Marketing to coordinate founder invites at overlapping events, with Campaign Managers to sharpen targeting using startup audience data, with Customer & Content Marketing to surface founder stories for case studies, and with Sales on warm handoffs when a founder looks ready for more direct commercial engagement.
This listing is sourced directly from Mixpanel's careers page and normalized into a canonical job model.