Oura
Principal Art Director, Product
Hybrid - San Francisco, California · Director · Contract
Sponsorship not specifiedDetected 19 hours ago
Design SystemsAccessibilityPhotographyCommunicationCollaboration
About the role
- We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
- As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work - both in and out of the office.
Responsibilities
- Own and evolve Oura's product visual language for illustration, photography, and iconography; defining principles, guardrails, and a quality bar that scales across the app.
- Build and steward illustration systems (style rules, usage guidance, levels of abstraction, emotional tone, and governance) that stay cohesive as products and narratives evolve.
- Partner closely with Product Design and Design Systems to ensure icons and illustrative assets support clarity, accessibility, and conceptual correctness in UI.
- Develop clear creative briefs, references, and review rituals that help internal teams and external partners deliver consistent work with minimal iteration.
- Operate with a freelance-first mindset: source, onboard, direct, and manage external talent; maintain organized handoffs; and keep quality high.
- You build relationships proactively across design disciplines, product, engineering, brand, and marketing, surfacing connections between workstreams that others miss so the whole adds up to something elevated, not just a sum of its parts.
- You lead by example your work sets the standard, your process is visible and legible to others, and you invest in the people around you through thoughtful critique and informal mentorship.
- 15+ years of design experience, with at least 10 years operating as a high-influence individual contributor at a staff or principal level; setting direction and raising quality without relying on formal authority.
- Deep fluency with mobile design: interaction patterns, platform conventions, motion, and the nuanced decisions that make an app feel alive or flat.
- Our mission at Oura is to empower every person to own their inner potential.
Requirements
- We would love to have you on our team if you have:
- The ability to hold and defend a strong aesthetic point of view while remaining genuinely open to input and collaboration.
Skills
- Experience working on health, wellness, or other trust-sensitive products where emotional tone and credibility must be carefully calibrated.
- Experience working with contractors: writing RFPs, vetting, hiring, and directing.
- Oura is proud to be an equal opportunity workplace.
- Disclaimer: Beware of fake job offers!
- Please note:
- Our jobs are listed only on the ŌURA Careers page and trusted job boards.
- Official offers are sent through Docusign after a verbal offer, not via text or email.
- Stay cautious and protect your personal details.
- To all recruitment agencies: Oura does not accept agency resumes.
- Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location.
- Oura is not responsible for any fees related to unsolicited resumes.
Benefits
- Strong curatorial instincts across imagery, motion, and visual storytelling, with an understanding of how these elements shape trust, emotion, and brand in a health and fitness context.
Company info
- Empowering the world starts with living our values and empowering our team.
This listing is sourced directly from Oura's careers page and normalized into a canonical job model.