Celsius

Celsius

Sr. Director, Brand PR

Boca Raton, Florida, United States · Director · Full-time

Sponsorship not specifiedDetected 8 days ago
Stakeholder ManagementBrand StrategyCadenceLeadershipCommunicationMentoring

About the role

  • If you're reading this on your way from 5am spin class to festival fast-pass, you're CELSIUS®- an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.
  • If your bestie has you saved in their phone as "Icon," you're ALANI NU® - confident, colorful, and bringing main-character energy to every moment.
  • SoCal in your soul, attitude in your stride.

Responsibilities

  • Yes Role Type: Full-Time Position Overview Celsius Holdings, Inc. is seeking a Senior Director, Brand PR to lead U.S. earned media strategy and execution across a multi-brand portfolio including CELSIUS, Alani Nu, and Rockstar Energy.
  • They will lead an internal team of specialists and have the opportunity to define how we work with outside service providers, including PR agencies, to deliver high-quality work at speed and scale.
  • Experience leading agencies and external partners with clear governance, high standards, and strong performance management.
  • Create and drive proactive story pipelines that build sustained earned visibility and consumer interest throughout the year.
  • Leadership of Specialists + Program Operations Lead, coach, and develop a Brand PR specialist team spanning key practice areas (e.g., Sports/Athletes, Entertainment/Culture, Product/Innovation).
  • Hire for open roles and build a high-performance culture rooted in urgency, strong judgment, accountability, and exceptional quality.
  • Direct work allocation across specialists and partners to maximize speed, consistency, and output, ensuring clear briefs, tight feedback loops, and strong editorial rigor.
  • Build operating rhythms and program discipline (planning cadence, workflow management, approvals, and delivery standards).
  • Partner & Budget Management; External Service Provider Leadership Own Brand PR budget management; drive disciplined allocation decisions and strong ROI orientation.
  • Define expectations, working standards, and performance oversight for outside partners (primarily PR agencies), ensuring strong strategic alignment, clear roles, and consistently high-quality deliverables.

Requirements

  • AI fluency required: ability to explain and implement how AI improves strategic planning, analysis, content creation, governance, and insights.
  • AI-Enabled PR Operations (Required) Embed AI tools into PR planning, analysis, monitoring, content development, governance, and insights, translating fluency into practical workflows.

Nice to have

  • This leader will operate as a center of excellence for consumer-focused PR, partnering closely with Brand Marketing leadership while owning Brand PR strategy, standards, ethics, governance, and executional excellence.
  • 15+ years of progressive experience in consumer/brand PR and earned media, with significant leadership responsibility.
  • CPG experience required
  • beverage strongly preferred In-house experience required, including building or scaling internal functions, teams, and operating processes (not solely agency background).
  • Strong track record leading consumer PR programs that span culture, partnerships, experiential moments, and product/innovation storytelling.
  • Proven ability to influence senior marketing stakeholders through trust, strong judgment, and effective cross-functional partnership.

Compensation

  • Build annual/quarterly PR roadmaps and integrated calendars aligned to marketing tentpoles, innovation, partnerships, experiential activations, and cultural moments.

Benefits

  • Drive PR storytelling and coverage opportunities tied to influencer/creator relationships and brand partnerships, ensuring these programs translate into credible buzz and positive consumer word-of-mouth.
  • Set standards for responsible, effective AI use that improves speed, consistency, and quality while strengthening measurement and learning.
  • Celsius is a total rewards company.
  • This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Equal opportunity

  • If you need assistance and/or a reasonable accommodation due to a disability during the

Visa & Work Authorization

  • de equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information
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This listing is sourced directly from Celsius's careers page and normalized into a canonical job model.