C3 Industries
Retail Marketing Associate Manager
Ann Arbor, MI
Sponsorship not specifiedDetected 35 days ago
Data VisualizationCanvaCRMBusiness DevelopmentLeadershipCommunicationTime ManagementPublic SpeakingMicrosoft Office
About the role
- JOB DUTIES: Core duties and responsibilities include the following.
- Working to forecast annual spending and escalating overspends.
Responsibilities
- The Retail Marketing Associate Manager leads multi-state retail marketing campaigns to ensure our retail marketing strategy is translated into high-impact, on-time, on-budget in-store execution.
- This role owns Out-of-Home (OOH) planning and execution and manages traditional media channels (OOH, Digital OOH, Direct Mail, Print) for priority P1/P2 campaigns.
- They oversee media vendor relationships, build promotional rollout plans, manage timelines, and ensure all priority campaigns are delivered accurately, compliantly, and on schedule.
- This role works cross-functionally to align campaign planning and execution with Buying & Planning (B&P), Business Development (BD), and internal Marketing partners including Digital, CRM and Creative pods.
- The Retail Marketing Associate Manager partners closely with the Retail Marketing Director to deliver business objectives and provide monthly reporting tied to broader marketing KPIs.
Requirements
- Analytics fluency, including ability to interpret retail data and media performance metrics to derive actionable insights and execute on them.
Nice to have
- 4+ years of experience in retail marketing, field marketing
- cannabis experience preferred Experience leading or managing cross-functional retail workflows Deep understanding of OOH/Digital OOH/Direct Mail/Print and vendor management.
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