Ecu
Product Analyst
South Bend, Indiana 46601 - Corporate
Sponsorship not specifiedDetected 30 days ago
Data VisualizationProduct ManagementProduct StrategyProject ManagementExcelResearchCommunicationPublic SpeakingMicrosoft Office
About the role
- Conduct market research and competitive analysis to identify market trends, customer needs, and competitive positioning for our products.
- Analyze customer insights and product usage metrics to uncover actionable insights that inform product marketing strategies.
- Work closely with cross-functional teams to translate data insights into compelling product marketing messages, value propositions, and customer segmentation strategies.
Responsibilities
- Develop and maintain product-specific metrics and KPIs to track the effectiveness of marketing campaigns, product launches, and customer engagement.
- Inform the product roadmap and feature releases and develop marketing strategies to support product launches and updates.
- Create detailed reports and presentations to communicate findings and recommendations to stakeholders
- The Product Analyst supports the Everwise product strategy by monitoring product performance, analyzing market trends, assessing the competitive landscape, and mining customer insights to inform strategic product and marketing decisions.
- This individual will work closely with cross functional teams including Product, Marketing, Operations, Finance, and lines of business to develop and execute product strategies that align with our strategic goals and member needs.
Requirements
- Bachelor's degree in business administration, economics, marketing, or related field.
- 3 years of experience in product management, strategy consulting, financial services, or a related field within the banking or credit union industry.
- Experience conducting market research, competitive analysis, and customer segmentation to identify market opportunities and trends.
Skills
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Knowledge of product lifecycle management and product management principles.
- Familiarity with market research and competitive analysis techniques.
- Understanding of business intelligence tools and data visualization techniques.
- Awareness of product positioning and messaging strategies.
- Excellent communication skills, both written and verbal.
- Highly proficient in Microsoft Office software including Word, PowerPoint, Outlook, Excel, SharePoint.
- Creative and analytic thinker with a strategic mindset and the ability to translate ideas into actionable plans.
This listing is sourced directly from Ecu's careers page and normalized into a canonical job model.