Formaaiinc

Enterprise Business Development Representative

Toronto, Canada

Sponsorship not specifiedDetected 79 days ago

SalesBusiness DevelopmentOutbound SalesLeadershipCollaboration

About the role

The GTM team sits at the center of Forma.ai's growth engine, directly impacting pipeline, revenue, and our reputation in the market.
This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation.

You'll own the top of the funnel, creating high-touch, personalized outreach that generates opportunities for our senior enterprise AEs.
Build and execute account-based engagement strategies tailored to CROs, CFOs, VPs of Sales Operations & VPs of Finance
Own the process of turning target accounts into qualified opportunities for enterprise AEs
Collaborate with Sales, Marketing, and Product to craft compelling messaging and value propositions
Track engagement metrics and continuously optimize strategies for pipeline quality and speed
Work closely with marketing to identify and engage high-intent inbound leads and warm leads from marketing activities
Partner cross-functionally to ensure smooth handoff of qualified opportunities
Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized.
Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

5+ years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS
Proven success engaging, qualifying, and generating opportunities for enterprise or global accounts
Experience talking to C-Suite and VPs at major global organizations (Fortune 500)
Experience with high ACV deals and long long sales cycles
Expertise in account-based strategies and highly personalized outreach
Experience scaling outreach and leveraging automation while maintaining a high-quality touch
experience working closely with senior enterprise sales leadership

We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Identify and prioritize high-value enterprise and Fortune 500 accounts
Scale outbound outreach using automation and tools where appropriate, while maintaining a high-quality, personalized touch
Work closely with the Senior Enterprise Sales Leader to align on target accounts, strategy, and qualification criteria
Serve as the internal expert on account-based outreach, high-touch engagement, and qualification best practices

This listing is sourced directly from Formaaiinc's careers page and normalized into a canonical job model.