WatchGuard
Senior Global Events Manager
Miami, FL · Senior · Full-time
Sponsorship not specified$20k-$40kDetected 133 days ago
Data VisualizationProject ManagementSalesforceMarketoCRMNegotiationLogisticsCadenceLeadershipMentoring
About the role
- This leader sets the global standard for how events are planned, executed, measured, and optimized - balancing strategic vision with hands-on program leadership and cross-functional alignment.
- A Day in the Life You begin the day reviewing the global events calendar, budget health, and regional submissions.
- Midday, you deep dive event performance dashboards-spotting where to double down, where to course-correct, and where to cut-coaching regional teams on pre-, during-, and post-event best practices.
Responsibilities
- About the Position The Senior Field Marketing & Events Manager owns the global events strategy and portfolio, translating corporate priorities into an integrated, repeatable, and ROI-positive events program.
- You align Sales and Marketing leadership on upcoming Partner Conference theme and agenda, review creative progress on event assets, and unblock timelines for active roadshows.
- You partner with Product Marketing and Comms on messaging consistency and ensure all programs are properly instrumented through the marketing tech stack.
Requirements
- 10+ years in B2B marketing with 6+ years leading field and events programs
- experience managing global or multi-region portfolios.
- Proven executive producer and project manager for large internal conferences, multi-city roadshows, technical trainings, and tier-one industry events.
- Channel/Partner marketing expertise, with a deep understanding of the Manage Service Provider (MSP) market.
- Strong command of PM tools, marketing automation and CRM (e.g., Marketo, Salesforce), event/webinar platforms (e.g., Cvent, Go-to-Webinar, Swoogo), and analytics/dashboarding tools (e.g.,Tableau).
- Demonstrated success in budget ownership, vendor negotiation, and data-driven decision making.
- Bachelor's degree in Marketing, Business, or equivalent experience
- advanced degree a plus.
- International experience, with a focus on the Manage Service Provider (MSP) market.
- Willingness to travel globally (20-40%) based on event calendar.
- Key Attributes
- Strategic Operator: Thinks at the strategic layer, while executing with precision.
- Executive Presence: Comfortable influencing senior Sales and Marketing leaders.
Nice to have
- Ensure global consistency in brand, production quality, and attendee experience.
- Coach regional teams on execution discipline, staffing, timelines, and best practices.
- Define global roadshow strategy including themes, content pillars, asset kits, and measurement plans.
- Consolidate and report performance across regions
- surface insights and recommendations.
- Event Brand, Messaging & Assets
- Enforce consistent brand expression across all owned and sponsored events.
- Define project management standards, tools, and operating rhythms.
Skills
- Sets the events architecture, governance, messaging frameworks, and reporting cadence that scale across geographies.
Compensation
- The base salary range is $120,000-$140,000 per year for full-time employment, exclusive of benefits.
- Your base salary will be determined by your individual skills, education, and experience.
- Hiring at the maximum of the range is not typical in order to allow for future salary growth.
Benefits
- Compensation The base salary range is $120,000-$140,000 per year for full-time employment, exclusive of benefits.
- Your base salary will be determined by your individual skills, education, and experience.
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