Franki
Senior Performance Marketing Manager
Remote (United States) · Senior
Sponsorship not specified$130k-$160kDetected 23 days ago
A/B TestingGoogle AdsMeta AdsMarketing AnalyticsSalesforceGoogle AnalyticsGrowth MarketingPerformance MarketingLead GenerationAuditingCommunication
About the role
- As a fast-growing marketplace operating across multiple U.S. cities, we need a growth marketer who understands that success means balancing B2C mobile app acquisition with B2B demand generation.
- If you're passionate about growth marketing, love experimenting, and thrive in high-growth startup environments, we'd love to hear from you.
Responsibilities
- Own Franki's paid acquisition strategy across both B2C consumer growth and B2B merchant acquisition.
- Manage and optimize performance across Meta, Google, TikTok, Apple Search Ads, and emerging paid channels.
- Lead external agency partners by setting goals, managing budgets, auditing campaign performance, and ensuring accountability.
- Launch, test, and optimize campaigns directly within ad platforms when needed.
- Drive consumer app installs, user acquisition, and in-app engagement while continuously improving customer acquisition costs.
- Build and scale merchant lead generation programs that support Sales and improve lead quality and pipeline performance.
- Develop and execute an experimentation roadmap across creative, landing pages, audiences, and campaign optimization.
- Own marketing attribution, reporting, and performance dashboards across tools including AppsFlyer, GA4, GTM, and Salesforce.
- Manage paid media budgets and optimize investment across lower-funnel acquisition and upper-funnel brand awareness initiatives.
- Partner closely with Product, Sales, Data, and Creative teams to identify growth opportunities and improve campaign performance.
Requirements
- Hands-on experience scaling mobile apps with a strong understanding of AppsFlyer, SKAdNetwork, Conversions API, and mobile attribution.
- You're a good fit if you have...
Compensation
- $130,000 - $160,000
- Additionally, we recognize 11 public holidays per year.
Benefits
- 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec).
- We cover 100% of Medical, Vision, and Dental insurance costs for employees.
- To help cover some home office expenses.
This listing is sourced directly from Franki's careers page and normalized into a canonical job model.