cusointernational
Manager, Marketing & Communications
Ottawa, Ontario · Full-time
Sponsorship not specified$75k-$94kDetected 20 days ago
Data AnalysisA/B TestingPhotoshopIllustratorAdobe Creative SuiteCanvaGraphic DesignInDesignAccessibilityProject ManagementSEOSEMEmail MarketingStrategic CommunicationsBrand StrategyCRMWordPressLeadershipCommunicationCollaboration
About the role
- Cuso International's Engagement team carries the critical responsibilities of fundraising, communications and marketing.
- How we engage our audiences is ever-changing and it is not easy to be heard in today's information overload world.
- The Marketing & Communications (MarComm) Manager is an exciting and dynamic new role within Cuso International.
Responsibilities
- In consultation with internal stakeholders, develop and MarComm strategies which support Cuso's programs as well as sharing program impact with participants, supporters, and other external stakeholders.
- Develop and manage overall Cuso corporate communications strategy to increase visibility and brand recognition across diverse audiences.
- Support the ongoing engagement and stewardship of Cuso's Alumni network towards building lasting relationships within SHARE program.
- Develop strategies and manage implementation of multi-channel MarComm strategies which align with Cuso's mission, values and goals.
- In consultation with internal stakeholders, develop a suite of tools and processes that facilitate quality content generation and sharing of innovation.
- Manage a suite of resources and processes which ensure collaboration, consistent messaging and branding across all communications products and platforms (both in Canada as well as in-country offices)
- Liaise closely with internal stakeholders coordinate messaging to audiences, support the development of audience journeys, and support their strategy and objectives.
- Work with SHARE team members to plan and develop content promoting the SHARE programs as well as support SHARE Public Engagement strategies via marketing and communications.
- Support comprehensive email marketing strategies, including campaign planning, content creation, campaign scheduling, segmentation, A/B testing, and performance analysis, to enhance engagement of Canadian Audiences.
- Utilize data analytics tools to produce monthly MarComms performance reports for senior leadership, highlighting key performance indicators and develop recommendations for improved engagement, reach, and paid advertising to reach program or organizational goals.
Requirements
- Strong understanding of digital marketing, including social media, email marketing, SEM and SEO.
- Strong understanding of web design and UX principles.
- Bachelor's degree in marketing, communications, or a related field or the equivalent in working experience.
- Minimum of 3-5 years of experience in marketing, preferably within the nonprofit sector.
- Fluency in French and English, with excellent written and verbal communication skills in both languages.
- Knowledge/experience of fundraising and donor relations.
- Familiarity with of graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, Canva).
- Proven ability to develop and implement successful multi-channel marketing campaigns.
- Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.
- Experience managing a creative team working on interna
- Experience monitoring and evaluating digital analytics.
- Creative thinker with a keen eye for detail and aesthetics.
Compensation
- CAD $74,909 - $93,636 per annum
- Manage internal content and product requests such as marketing materials, brochures, newsletters, annual reports, social media graphics, and digital ads.
Benefits
- Cuso International is a Canadian-founded and led global development organization dedicated to addressing poverty and creating opportunities for equity.
- Cuso's partnership model helps build bridges between governments, community organizations, private sector actors and equity-deserving groups.
- Through our innovative programs, dedicated volunteers, and strong partnerships, we support communities with the tools, education, and resources to build brighter futures for everyone.
Company info
- At Cuso, we believe in the transformative power of collaboration and action.
- We strive to actively celebrate diversity, advance our equitable practices, and drive greater inclusion.
- We offer a comprehensive employee benefits package and insurance, generous days of paid time off, including vacation, personal days, and sick days, and more.
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