Great Gray

Head of Growth Marketing, RPAG

Boston, MA

No sponsorship$175k-$205kDetected 1 day ago

A/B TestingAccessibilityHubSpotSalesforceCRMGrowth MarketingSalesCollaboration

About the role

Great Gray is looking to add a Head of Growth Marketing, RPAG to our Marketing team.
Reporting to the CMO, you will have full-funnel accountability for RPAG's marketing motion, from first touch to closed booking, while jointly operating the advisor channel and shared martech infrastructure alongside the Demand Gen function.
This is the only role in the marketing organization with full P&L accountability for a business unit.

Own revenue accountability for the RPAG marketing motion, including new advisor acquisition, member engagement, cross-sell/upsell, and expansion revenue targets
Drive full-funnel marketing for RPAG advisor acquisition from awareness through closed booking
Build and maintain RPAG member engagement programs, including systematized touchpoint cadences (content, events, community, check-ins) targeting 2+ touchpoints per quarter per member
Lead RPAG cross-sell and upsell efforts, including CIT cross-sell attach rate measurement and campaign execution
Own growth marketing and CRO for RPAG: experimentation, funnel optimization, A/B testing, and conversion rate improvement across all RPAG touchpoints
Jointly own marketing operations and martech infrastructure with the Demand Gen function, including Salesforce, HubSpot, lead routing, automation, data hygiene, and attribution
Develop and maintain the RPAG funnel architecture: MQE qualification criteria, lead scoring, nurture sequences, and handoff protocols
Build and maintain a pipeline analytics program with clear sourced vs. influenced attribution, validated quarterly
Brief Content on RPAG-specific production needs and Brand/Design on campaign creative and member engagement assets
Madison Dearborn Partners ("MDP") purchased Great Gray from Wilmington Trust in April 2023.

high-pace, high-volume growth marketing with net-new advisor acquisition as the primary KPI.
Experience supporting a direct-to-consumer website, marketplace, or subscription platform is strongly preferred.
This position will work from our Boston, MA office.
Visa sponsorship or transfer of an existing visa is not available for this position.
Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer.
Receive positioning, ICPs, advisor segmentation, competitive battlecards, and sales enablement materials from Product Marketing for RPAG-specific campaigns
Complete other related duties as assigned
Bachelor's degree required

$175,000-$205,000
This base pay range is subject to change and may be modified in the future.
The pay range displayed above is the base pay compensation range that Great Gray expects to pay for this position at the time of this posting.
Individual compensation within this range, or that may warrant a provision for pay beyond this range, depends on multiple factors, including, but not limited to, candidate's prior education and relevant work experience and training as well as position location and local market demands.
Our pay-for-performance culture also includes participation in an annual incentive bonus plan for this position which is not included in the 'Base Pay Range' noted above.

We have a comprehensive and competitive benefits package at Great Gray.
At Great Gray Group, we strive to set the bar for the retirement services industry.
Our goal is to deliver advanced retirement solutions that combine our core fiduciary services with robust investment options, innovative technology, and dedicated client service.

Policy Great Gray Group, LLC is an Equal Opportunity Employer.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status or other non-merit factor.
Accommodation Statement Great Gray is committed to ensuring individuals with disabilities and/or those who have special needs participate in the workforce and are afforded equal opportunity to apply and compete for jobs.
If you would like to contact us regarding the accessibility of our website, need assistance completing the application process, or need to request an accommodation for any part of our application or interview process, please contact us at: TalentAcquisition@GreatGray.com

Visa sponsorship or transfer of an existing visa is not available for this position.

This listing is sourced directly from Great Gray's careers page and normalized into a canonical job model.