Skillz Inc

Skillz Inc

Senior Director of Performance Marketing

San Francisco, California, United States · Director

Sponsorship not specifiedDetected 19 hours ago
SQLData ScienceData VisualizationA/B TestingCRMGrowth MarketingPerformance MarketingUnityLeadershipMentoring

About the role

  • Revenue impact is direct and measurable: improving ROAS, reducing CAC, and increasing D30 retention translates immediately into higher net revenue per cohort and shorter payback periods.
  • For an RMG business, even a 10% lift in payor conversion or deposit retention compounds significantly across cohorts.
  • You'll also reduce revenue leakage through rigorous compliance with app store and ad network policies.

Responsibilities

  • RMG Compliance & Platform Navigation: Maintain strict compliance with Apple App Store, Google Play Store, and major ad network policies for RMG products.
  • Team Leadership: Lead, mentor, and scale a high-performing growth marketing team. Foster a culture of rapid experimentation, data transparency, and creative excellence.
  • Partner with Data Science on MMP integration and build predictive models for high-value user behavior including payor conversion and deposit retention.
  • Creative Innovation: Lead creative testing and optimization in partnership with the creative studio. Develop, test, and scale high-performing ad concepts across video and static formats. Drive creative pipeline decisions using rigorous performance data.
  • Serve as a key cross-functional partner across Product, Analytics, Creative, and CRM/Lifecycle teams
  • Data-Driven Decision Making: Ability to interpret complex performance data, attribution models, cohort analyses, and funnel metrics to drive measurable business outcomes.
  • Strategic Leadership: Develops long-term growth strategies while balancing short-term performance targets and cross-functional priorities.
  • Experimentation Mindset: Designs, executes, and scales testing frameworks across creative, audience, bidding, and retention initiatives
  • Growth Strategy & Budget Ownership: Own and optimize paid UA and reengagement strategy across Meta, Google, TikTok, programmatic, and SDK networks.
  • We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business.

Requirements

  • Deep knowledge of paid acquisition channels, campaign optimization, bidding strategies, audience targeting, and scaling profitable user growth.
  • Proficiency in SQL and BI tools (Tableau, Looker)
  • Familiarity with app store policies, ad platform compliance requirements, and regulated marketing environments.

Skills

  • Oversee state-by-state frameworks including age-gating and geofencing protocols across the US, mitigating regulatory and market-access risk.
  • Deep expertise in mobile attribution platforms (AppsFlyer, Kochava, etc…) and modern measurement frameworks.

Compensation

  • Continuously improve ROAS, CAC, payback periods, and overall marketing efficiency while managing multi-million dollar annual budgets.

Benefits

  • Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents.
  • Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more.
  • Time off: We offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions.
  • Enjoy free breakfast and catered lunches, snacks, a full-size gym with showers, commuter benefits, insurance, team bonding events and many more.

Company info

  • If you want to build, develop, and see your impact, join Skillz and level up your Career!
  • Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry.
  • By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition.
  • At Skillz, we understand the thrill of achievement and the satisfaction of overcoming challenges.
  • Want to join a team made up of alums from Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, Wynn Resorts and more?
  • Learn more to see if Skillz is the right fit for your next career move!
  • Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value, obsess over our product, and make a difference in the world.
  • Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more.
  • Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.
  • Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters. Enjoy free breakfast and catered lunches, snacks, a full-size gym with showers, commuter benefits, insurance, team bonding events and many more.
  • Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.
  • Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling, and that also pertains to your growth.
  • Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win.
  • At Skillz, we create value, obsess over our product, and make a difference in the world.
  • Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc.
  • 5000 list, and many more.
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This listing is sourced directly from Skillz Inc's careers page and normalized into a canonical job model.