Centric Software
Customer Marketing Manager
Toronto, ON · Mid
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About the role
- Centric Software is looking for a Customer Marketing Manager for the Americas region to grow value from our existing customer base.
- This role is centered on supporting upsell and cross-sell opportunities across our customer install base, while enhancing renewal and retention efforts through segmented lifecycle communication.
- Track and report on pipeline generated from customer marketing campaigns as a key measure of success.
Responsibilities
- Partner with Sales, Customer Success and Product Marketing to translate expansion opportunities into customer-facing email and content journeys.
- Understand the customer lifecycle and segment the email database to deliver a steady, relevant stream of communication that supports retention and renewals.
- Partner with Customer Success on messaging and timing so renewal conversations are well-supported by marketing.
- Grow your understanding of different customer roles to help sharpen segmentation as we build out these personas.
- Own customer webinars end-to-end: topic development, promotion, logistics, speaker coordination, and follow-up.
Requirements
- 3-5 years of experience in Customer Marketing, Lifecycle Marketing, Field Marketing, or related B2B SaaS/enterprise marketing roles.
- Experience running webinars and in-person events end-to-end, from concept through follow-up.
Nice to have
- Retail technology, PLM, supply chain, or enterprise software experience is a plus.
Compensation
- Support customer events and the annual user conference in partnership with Field Marketing, Sales, and Customer Success, driving attendance and value for attendees.
Benefits
- Partner with Americas Field Marketing to identify existing campaigns and content that customers would benefit from, tailoring and re-promoting to the install base.
Company info
- We're here to challenge the status quo-and we're looking for brilliant people who want to do the same.
- Identify which customers are approaching renewal and ensure they are proactively engaged with relevant content ahead of key windows.
- Identify areas of upsell and cross-sell potential across the install base and develop campaigns that introduce and reinforce the value of new solutions to the right customers at the right time.
- Collaborate with Product Marketing to ensure messaging on cross-sell solutions is relevant and well-positioned for existing customers.
- Build nurture streams that spark interest in additional Centric solutions and support customers along the buying journey.
This listing is sourced directly from Centric Software's careers page and normalized into a canonical job model.