Personalizedbeautydiscoveryincdbaipsy

Personalizedbeautydiscoveryincdbaipsy

Director, CRM

U.S · Director

Sponsorship not specified$135k-$195kDetected 29 days ago
ExpressSQLData EngineeringData VisualizationA/B TestingSalesforceCRMGrowth MarketingForecastingExcelLeadershipCommunicationCollaboration

About the role

  • You will translate business goals into lifecycle strategy, forecasting and driving measurable performance across email, push, SMS, and emerging direct-to-member channels.
  • You will combine deep channel expertise, personalization at scale, and data fluency to unlock step-change impact.
  • The Director, CRM will report to the VP, CRM and can be 100% remote from any of the U.S. states that IPSY has an authorized business presence (see application for list).

Responsibilities

  • Drive lifecycle strategy tied directly to revenue, retention, ARPU, upgrades, and resubscriber targets
  • Forecast performance, proactively identify risks and opportunities, and implement mitigation plans
  • Lead rigorous testing roadmaps and optimization cycles across all channels
  • Develop holistic lifecycle frameworks spanning acquisition, onboarding, engagement, upgrade, retention, and reactivation
  • Partner with VP CRM to evolve operating models, testing standards, and performance rigor
  • Drive architecture decisions within Iterable and the broader MarTech ecosystem

Requirements

  • 10+ years in lifecycle, CRM, or growth marketing with demonstrated ownership of revenue-driving programs
  • Advanced A/B testing expertise and ability to translate data into strategic action
  • Expertise in segmentation, behavioral targeting, triggered workflows, and personalization
  • Experience leading within enterprise ESP platforms (Iterable, Braze, Salesforce Marketing Cloud, etc.)
  • Comfort partnering with Engineering and Data on architecture and data pipelines
  • Ability to influence cross-functional stakeholders through data and clarity
  • Bachelor's degree required, preferably in business, marketing, technical or quantitative field.

Nice to have

  • Strong financial and quantitative acumen (Excel/GoogleSheets required
  • SQL a plus) Familiar with analytics dashboards (Tableau, Sigma, Amplitude, Looker, etc)

Skills

  • Build scalable frameworks for personalization at volume

Compensation

  • $135,000 - $195,000 USD

Benefits

  • Competitive base salary & bonus program
  • Medical, dental & vision insurance
  • Learning & development programs
  • We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.
  • IPSY offers a bonus and competitive benefits.
  • Pay is based on several non-discriminatory factors such as experience, education, skills, and location.

Company info

  • Join us in inspiring everyone to express their unique beauty.
  • IPSY is the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.
  • We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.
  • We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life-not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.
  • IPSY is the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership.
  • Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.
  • We think self-discovery, self-expression, and confidence are beautiful.
  • Then join us!
  • Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.
  • We're proud to be a remote-first company.
  • Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life-not the other way around.
  • We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.
  • United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington.
  • Beware job scams!

Equal opportunity

  • We celebrate diversity and are an equal-opportunity employer.
  • If you need reasonable accommodation in the application or employment process, please contact us.
  • Final compensation is determined by experience and skills.
  • EEO Statement: We celebrate diversity and are an equal-opportunity employer.
Apply directly at Personalizedbeautydiscoveryincdbaipsy →Create a free account for alerts like thisView Personalizedbeautydiscoveryincdbaipsy immigration profile

This listing is sourced directly from Personalizedbeautydiscoveryincdbaipsy's careers page and normalized into a canonical job model.