Potomac

Potomac

Paid Ads Specialist

Bethesda, MD

Sponsorship not specifiedDetected 16 days ago
A/B TestingProject ManagementSEOGoogle AdsMeta AdsMarketing AnalyticsHubSpotGoogle AnalyticsCRMLead GenerationLeadershipCommunicationCollaboration

About the role

  • The Opportunity At Potomac, we're not for everyone—and that's by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don't need handholding to make things happen. We're a boutique tactical asset manager with a differentiated product that serves the independent
  • broker-dealer and RIA channel Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk ®.

Responsibilities

  • Paid Media Strategy & Execution Develop and manage paid advertising campaigns across LinkedIn, Google Ads, Meta, and other relevant platforms.
  • Build full-funnel marketing campaigns designed to drive awareness, engagement, lead generation, and conversion.
  • Create audience targeting strategies based on demographic, behavioral, and intent-based data.
  • Manage campaign budgets and optimize spending to maximize ROI and efficiency.
  • Retargeting & Audience Development Design and implement sophisticated retargeting campaigns across multiple channels.
  • Build audience segmentation strategies that improve engagement and conversion rates.
  • Create multi-touch nurturing campaigns that move prospects through the buyer journey.
  • Cross-Functional Collaboration Partner with content, creative, and sales teams to align messaging and campaign objectives.
  • Collaborate on landing page optimization and lead generation initiatives.

Requirements

  • 3-5 years of experience managing paid digital advertising campaigns.
  • Hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager.
  • Strong understanding of audience targeting, retargeting, attribution, and conversion tracking.
  • Experience managing advertising budgets and measuring return on investment.
  • Analytical mindset with the ability to interpret data and make informed optimization decisions.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Familiarity with HubSpot, Google Analytics 4, Google Tag Manager, and CRM integrations.
  • Experience with marketing automation platforms and lead nurturing workflows.
  • Knowledge of SEO and broader digital marketing strategies.

Nice to have

  • We attract people who think critically, communicate clearly, and execute with urgency.
  • People who care deeply about their work and don't need handholding to make things happen.
  • This position is based in our headquarters in Bethesda, Maryland and is an in-office role.
  • The ideal candidate has strong experience in paid media, retargeting strategies, campaign analytics, and performance marketing.
  • Continuously refine audience pools to improve campaign effectiveness and reduce acquisition costs.
  • Performance Analytics & Optimization Monitor campaign performance and identify opportunities for improvement.
  • Analyze key metrics including CTR, CPC, CPA, ROAS, conversion rates, and pipeline contribution.

Benefits

  • Medical insurance Vision insurance Dental insurance Health savings account option 401(k) & other retirement benefits Paid maternity leave Paid paternity leave Commuter benefits Disability insurance Paid time off
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This listing is sourced directly from Potomac's careers page and normalized into a canonical job model.