Console

Demand Gen Lead

San Francisco (On-site) · Exec

Sponsorship not specifiedDetected 66 days ago

GitSQLDatabricksAgentic AIA/B TestingFigmaGoogle AnalyticsPerformance MarketingLeadershipMentoring

About the role

You'll define the strategy, run the experiments, and turn what works into repeatable pipeline.

Own full-funnel growth: Plan, launch, and optimize campaigns across awareness, demand gen, and pipeline acceleration.
Run rapid experimentation: Develop and own a structured testing engine across new channels, messaging, creative, landing pages, and funnel improvements.
Drive measurable pipeline: Build high-quality leads and opportunities across paid and non-paid channels, optimizing for CAC, conversion, and velocity.
Analyze and report impact: Surface insights, build hypotheses, and make data-backed recommendations to guide strategy.
Partner closely with Sales and GTM leadership: Ensure leads are worked effectively and feedback loops between Marketing and Sales stay tight.
Help build and mentor the demand gen function over time, including the opportunity to manage and grow a small team as the company scales.
Proven ability to design and ship full-funnel campaigns across multiple channels.

4-8 years in B2B SaaS growth, demand gen, or performance marketing (early-stage and high-growth strongly preferred).
Creative problem-solver who can generate test ideas and turn successful experiments into scalable playbooks.
High ownership, comfortable with ambiguity, and motivated by impact over process.
Experience with attribution, funnel instrumentation, and experimentation frameworks (GA4, GTM, SQL a plus).
Prior people management experience is a plus, but not required.
We're especially interested in candidates who have demonstrated strong ownership, mentorship, and leadership potential.

This listing is sourced directly from Console's careers page and normalized into a canonical job model.