Bacardi

Senior Manager, Customer Marketing

Miami, FL · Senior

Sponsorship not specifiedDetected 30 days ago

Stakeholder ManagementLeadershipCommunicationCollaboration

About the role

YOUR OPPORTUNITY This role plays a pivotal role in driving growth and engagement within on- and off-premise customer segments.
ABOUT YOU A strategic, insight-led marketer with strong BTL program development and execution experience.
Skilled in cross-functional collaboration, stakeholder management, and agency coordination.

Collaborate with agencies to roll out channel programs at various levels and assist in measuring and evaluating program effectiveness.
Will partner with the Customer Marketing, CP&A, and Commercial teams to ensure the market has the right tools to activate and implement in the right accounts at the right time to WIN at retail.
Identifying the most effective materials for your programs to drive sales uplift.
Communication and Stakeholder Engagement: Lead program overview conversations and support Brand VPs in meetings.
Value Added Pack (VAP) Leadership: Lead the VAP process from strategy, creation, to market execution within brand guidelines.
Coordinate investment and manage the creative process.
Cross-Functionally leads the coordination of VAP creation with Supply, Pac-Dev, Master Data, Finance, and Procurement.
Capability Building and Collaboration: Work with marketing teams to build below the line marketing capabilities and establish sustained practices. Collaborate cross-functionally and globally to drive efficiencies and scale.
Team Leadership and Culture: Lead, coach, and develop a high-performing team by directly managing talent and ensuring alignment with key performance indicators (KPIs), functional objectives, leadership growth, and personal development. a culture that celebrates excellence, encourages accountability, and rewards winning outcomes.
Lead program overview conversations and support Brand VPs in meetings.

In this role, you will be based in the Coral Gables office where you will be working with multifunctional team colleagues but some travel to North American markets will be required.
A strategic, insight-led marketer with strong BTL program development and execution experience.
You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.

Experience in roles related to understanding on- and off-premise customer and channel dynamics.
Experience directly managing people and agencies
Experience in the Spirits and/or beverage alcohol industry is a distinct advantage.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
It goes beyond just Cash!
The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:
Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Health & Wellbeing

Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized.
Medical, Critical Illness, and Life Insurance
Best-in-class, family-friendly, and inclusive leave policies
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Lead, coach, and develop a high-performing team by directly managing talent and ensuring alignment with key performance indicators (KPIs), functional objectives, leadership growth, and personal development. a culture that celebrates excellence, encourages accountability, and rewards winning outcomes.
Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe.
We promote a working environment where all employees are treated and rewarded fairly.
We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families.
Regional BTL Program Development: Role will help create insight-led programming that will drive commercial activation in market with regional and local customers within an assigned CBU.

This listing is sourced directly from Bacardi's careers page and normalized into a canonical job model.