PubMatic
Senior Manager, Website Strategy
New York, US · Senior
Sponsorship not specified$125k-$150kDetected 15 days ago
SQLLLMsA/B TestingSEOSalesforceGoogle AnalyticsCRMResearch
About the role
- We are seeking a Senior Manager, Website Strategy to transform our website into a high-performance, revenue-generating engine built for modern B2B buying in the AdTech space.
- Success in this role requires a modern command of AI-era search optimization (AEO/GEO), intent-based personalization, and signal-driven conversion suited to the complexity of programmatic advertising buyers.
- Website Strategy & Revenue Accountability
Responsibilities
- Own the website as a primary growth channel with accountability for pipeline sourced, conversion rates, and revenue influence
- Define and maintain a rolling 180-day website roadmap tied to GTM priorities across new business, expansion, and partner acquisition
- Partner with Product Marketing and Sales to ensure the website supports every stage of the revenue motion
- Own end-to-end funnel optimization across the full visitor → MQL → SQL → Opportunity journey
- Build and execute a structured A/B and multivariate testing roadmap as a systematic program
- Optimize high-intent conversion surfaces including landing pages, CTAs, form strategy, progressive profiling, and demo/trial flows
- Lead Answer Engine Optimization (AEO) by structuring site content to appear as authoritative responses in AI-generated answers
- Optimize structured data, schema markup, and entity relationships to improve LLM citation and surface ra nking
- Partner with Content and Product Marketing to identify and close high-intent content gaps across buyer-facing topics
- Own website performance reporting across traffic quality, engagement depth, conversion rates, and pipeline contribution
Compensation
- $125k-$150k
Benefits
- Maintain technical SEO fundamentals including crawl health, core web vitals, site architecture, canonical structure, and on-page optimization
- Implement behavioral triggers and exit-intent personalization to capture demand that would otherwise leave the site
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