Roku
Senior Device Sales Marketing Manager
Santa Monica, California · Senior
Sponsorship not specified$300k-$400kDetected 13 hours ago
A/B TestingLeadershipCommunicationCollaborationPublic Speaking
About the role
- This is a highly visible role that requires both strategic leadership and hands-on execution.
- You should be equally comfortable shaping plans with senior leaders across Roku and working cross-functionally to bring those plans to life.
- For California Only - The estimated annual base salary for this position is between $300,000 - $400,000 annually.
Responsibilities
- Serve as the senior marketing counterpart and strategic partner to Roku's Retail Sales and Strategy leadership, aligning marketing programs to channel strategies and sales goals across retail, e-tail, and direct-to-consumer
- Lead e-tail marketing strategy across key retailers (Amazon, Walmart, Target, Best Buy, and others), in partnership with Media Distribution, Paid Marketing, and other teams.
- Spearhead structured A/B tests across product listings, promotional offers, sponsored placements, and creative content to identify and scale the strategies and tactics that drive optimal conversion
- Drive sales marketing on Roku.com. Develop distinct value propositions, promotional offers, and marketing strategies that give consumers compelling reasons to buy directly from Roku
- Partner cross-functionally with Product, Creative, Finance, Retail Sales, and broader Marketing leadership to ensure channel marketing is coordinated and aligned to Roku's overall device strategy and revenue goals
- Deep expertise in retail marketing: understanding of planograms and retail space strategy, in-store display and messaging best practices, and experience working with major retail partners to execute impactful in-store marketing programs
- Partner with Retail Channel Marketing to develop and execute in-store merchandising, fixture and display programming, signage, and messaging approaches that attract customers, maximize space, and drive sales conversion
- Experience managing direct-to-consumer sales marketing, including promotion design, offer testing, conversion rate optimization, and building distinct consumer reasons to buy from DTC
- Proven ability to manage and optimize large marketing budgets, with clear accountability for ROI and performance against business goals
- Strong analytical skills and the ability to design experiments, interpret results, and translate data into compelling strategy and action
Requirements
- We're excited if you have
Compensation
- For California Only - The estimated annual base salary for this position is between $300,000 - $400,000 annually.
Benefits
- Familiarity with retail/e-tail dynamics, seasonal promotional planning, and high-velocity retail events (Prime Day, Black Friday, holiday, etc.)
- This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
- Own the holistic, cohesive marketing strategy, planning, and tactical execution of major retail moments (holiday, Back to School, etc.) across all sales channels
Company info
- This role reports to the Senior Director, Roku Brand & Experience Marketing.
- Our team is responsible for driving awareness and preference for the Roku brand, our products, and our platform.
- We do this by educating consumers about Roku's unique, differentiated experience and clearly conveying the tangible, relatable consumer benefits of Roku to drive engagement with current customers and Roku hardware purchases.
- Among other functional areas, our team supports the Retail Sales and Strategy team, working as a true peer and strategic partner to those leaders on a day-to-day basis.
This listing is sourced directly from Roku's careers page and normalized into a canonical job model.