Genius Sports

VP, Product Marketing

New York, New York, United States · Vp

Sponsorship not specifiedDetected 23 days ago

Growth MarketingSalesCustomer SuccessLeadershipCommunication

About the role

Ensure consistency of product messaging across sales materials, website content, campaigns, events, analyst briefings, PR, customer communications, and executive presentations.

Develop clear, differentiated positioning and messaging for our products, platforms, and solutions across key business areas, including advertising, betting, and sports technology.
Translate complex technical capabilities into simple, customer-focused value propositions that resonate with buyers, partners, and internal stakeholders.
Create and maintain core messaging frameworks, product narratives, pitch language, proof points, competitive positioning, and market-facing product stories.
Lead go-to-market planning for major product launches, feature releases, market expansions, and strategic initiatives.
Partner closely with product, sales, revenue, customer success, communications, growth marketing, field marketing, and Sales Marketing to ensure launches are coordinated, commercially focused, and measurable.
Partner closely with Sales Marketing to ensure commercial teams have the product messaging, narratives, proof points, and subject matter expertise they need to sell effectively.
Work with Sales Marketing to help develop and refine sales enablement materials, including pitch decks, one-pagers, battlecards, objection handling guides, product explainers, customer use cases, talk tracks, FAQs, and training materials.

Define launch objectives, audience segmentation, key messages, sales motions, enablement needs, campaign requirements, and success metrics.
Help prioritize go-to-market efforts based on commercial impact, customer need, product readiness, and strategic importance.
Provide the product <span data-ccp-p

This listing is sourced directly from Genius Sports's careers page and normalized into a canonical job model.