ServiceNow
Sr. Manager, Product Marketing – CRM
San Diego, CALIFORNIA, United States · Senior · Contract
Sponsorship not specified$149k-$261kDetected 12 hours ago
CRMSalesLeadershipCommunicationPublic Speaking
About the role
- If you've spent your career making decks look beautiful but haven't seen a deal close or a campaign activate, this probably isn't the right fit.
- If you thrive at the intersection of message, motion, and market - and you've got the receipts to prove it - keep reading.
Responsibilities
- Partner with Sales, Demand Gen, and Field Marketing to make sure messaging actually travels - not just to decks, but to deals
- Build launch plans and run them. Own the milestones, drive the cross-functional coordination, close out the execution
- Identify gaps in how the field positions CRM and build the content and programs to close them
- Create the tools sellers use every day - pitch decks, talk tracks, battle cards, discovery frameworks, competitive objection handlers
- Know how ServiceNow stacks up against the competition and the broader field - and build content that arms sellers to win
- Build assets across the full funnel - thought leadership, event programs, customer stories, analyst materials
Requirements
- To be successful in this role you have:
- 6+ years of experience in product marketing, sales enablement, GTM strategy, demand gen, or a combination
- Experience working in or closely alongside enterprise sales organizations
- Bachelor's degree or equivalent experience
Nice to have
- You've owned a GTM motion end-to-end - not contributed to one, owned one.
- You know what it took to get it across the line.
- You've built things sellers actually use.
- If your battle card lives in a drawer, that's a problem.
- You work well with sales.
- Not adjacent to sales - with them.
- You understand how deals get made.
- You're comfortable with ambiguity and operate without a fully paved road.
Compensation
- $149k-$261k
Equal opportunity
- ServiceNow is an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.
- In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
- Accommodations
Visa & Work Authorization
- Export Control Regulations
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This listing is sourced directly from ServiceNow's careers page and normalized into a canonical job model.