Baselane

Baselane

Content Marketing Specialist

Toronto

Sponsorship not specifiedCAD 60k-CAD 75kDetected 69 days ago
Project ManagementSEOContent MarketingContent CalendarsHubSpotWordPressWebflowResearchCommunicationOrganizational Skills

About the role

  • This role offers the opportunity to significantly influence Baselane's content strategy and overall company growth.
  • You'll serve as the voice of the customer in our content while holding a high bar for brand quality.

Responsibilities

  • Develop content for target audiences that supports growth initiatives and channel performance, including blogs, web pages, landing pages, market reports, webinars, social media content, paid ads, emails, and more.
  • Manage editorial workflows end-to-end, coordinating with internal teams and external contributors to scale blog production and organic growth.
  • Use customer, product, and performance data insights to inform content decisions, identify opportunities, and continuously improve outputs that drive qualified leads and conversions.
  • Collaborate cross-functionally with Growth, Product, Design, Sales, and Partnerships teams to ensure content is accurate, strategically aligned, and delivered on time.
  • The Content Marketing Specialist sits within the Brand Marketing team and is responsible for managing content production across channels to support acquisition, activation, and retention efforts.
  • This role is extremely collaborative and will work across various teams, including Growth, Product, Design, Sales, and Partnerships.
  • You'll leverage our unique data and customer insights to inform content decisions, optimize outputs, and support initiatives that drive channel performance and business goals.
  • If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you.

Requirements

  • Bachelor's degree in marketing, communications, or related field.
  • 2-3 years of experience in content marketing, ideally in a tech or B2B environment.
  • Proficient with CMS (WordPress, Webflow), AI (Claude, ChatGPT, Gemini, Grammarly), and project management tools (HubSpot, Notion, Asana), with a working knowledge of SEO platforms and best practices.

Compensation

  • Competitive compensation

Benefits

  • Equity - Ownership in what we are building!
  • High-quality Medical, Vision, and Dental Insurance
  • Life Insurance and Disability Coverage
  • Generous time off
  • Flexible working hours and location
  • Remote working stipend to set up
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This listing is sourced directly from Baselane's careers page and normalized into a canonical job model.