Ignition Systems.io
Digital Marketing Manager - Paid Media & Growth
Ontario
Sponsorship not specifiedDetected 4 days ago
Agentic AIA/B TestingSEOSEMGoogle AdsContent MarketingHubSpotGoogle AnalyticsCRMGrowth MarketingSalesAccountingCollaboration
About the role
- That means paid search (PPC/SEM), paid social (LinkedIn is our primary channel), SEO in partnership with our SEO agency, and conversion rate optimization (CRO) across our trial sign-up flow and website.
- Curiosity about agent-led operations is core to how this role scales, not a side skill.
- We believe flexibility goes both ways, so you'll have the autonomy to structure your day in a way that balances collaboration, deep focus, and personal commitments.
Responsibilities
- SEO & content partner with our SEO agency on roadmap, content themes, and brand accuracy.
- Conversion rate optimization (CRO) trial sign-up flow, website testing, and our AI chatbot experience, working with design/dev.
- Vendor and agency management hold external partners to a clear brief and measurable output.
- Global budget ownership for paid Own paid media and agency budgets globally, being able to balance and adjust based on forecast, performance, and insights
- You'll own demand generation and growth marketing for Ignition, running the full paid and organic acquisition engine that fills the funnel before a prospect ever reaches our lifecycle program or sales team.
- This is a broad remit by design, and it's built around AI.
- We're not asking for years of prior experience running agents, just a real drive to build that fluency here.
- Hours of Work: This is a global role with primary support for the AMER region, so your core working hours will generally align with Eastern and Pacific time zones.
- Experimentation mindset, using data and testing to drive decision making and stakeholder buy in.
- We may use AI enabled tools to support parts of our recruitment process, such as improving efficiency in scheduling and note taking.
Requirements
- Candidates must be based in either Ontario or British Columbia with full working rights.
- As you'll also partner with colleagues across APAC, some flexibility will be required to enable effective global collaboration.
- Hands-on paid search and paid social experience in B2B SaaS, demand generation, or growth marketing.
- You don't need years of experience running agents, just a genuine drive to build that fluency, experiment, and use agents to extend what you can own and ship.
- Experience and flexibility collaborating across regions/time zones (our team spans AMER, EMEA, and APAC).
Nice to have
- Accounting, professional-services, or vertical B2B SaaS experience
- Content marketing or marketing automation/CRM experience (we use HubSpot)
- Awareness of answer engine optimization (AEO) and how AI search is changing content discovery
- Global SaaS organization - category leader in revenue management from proposals to payments
- We work without ego in a collaborative, open and transparent work culture
- Employee recognition programs
- Compensation Information:
- These tools are used responsibly and never replace human decision-making, all hiring decisions are made by our people.
Compensation
- Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth.
- This role has a minimum annual base of CAD $140,000 and maximum annual salary of CAD $155,000 (plus 10k annual bonus, equity, health insurance & other wellness perks).
- Competitive salary
Benefits
- Health/Dental/Vision insurance from day 1 of employment, along with RRSP matching after 3 months of employment
- Quarterly wellness allowance to spend on your wellness and what this means to you
- Flexible working supported by work from office reimbursement and cell phone allowance to allow you to set yourself up to work from home
- 20 days accrued paid time off annually, along with 10 annual wellbeing days
- An extra paid day off to celebrate your birthday, alongside paid volunteering leave
- This role has a minimum annual base of CAD $140,000 and maximum annual salary of CAD $155,000 (plus 10k annual bonus, equity, health insurance & other wellness perks).
Company info
- Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes.
- Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease.
- To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.
- To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform.
- Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.
- We are better everyday
- We work without ego
- We are smarter together
- We hero our customer
- Agent-led operations run AI agents/automations for reporting, prospecting support, and campaign ideation; you aud it their output for accuracy and quality as a core part of the job.
- Personal tax return assistance - after all, we are in the accounting business!
Equal opportunity
- Ignition is an equal opportunity employer.
- equal opportunity employer.
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