Workatbackbase

Vice President, Demand Generation (ALT: Revenue Marketing)

Atlanta · Exec

Sponsorship not specifiedDetected 2 days ago

Agentic AIProject ManagementSalesForecastingLeadershipCollaboration

About the role

Winning the Global 2000 requires competing against both entrenched legacy giants and heavily capitalized point-solutions.
In this environment, market leadership will require that we skillfully out-smart and out-position the market, not out-spend it.
This role reports directly to the Chief Marketing Officer.

Lead the execution of integrated demand generation campaigns globally.
Build a traffic strategy across owned, earned, and paid channels that aligns with
Manage a 7-figure demand generation budget and allocate it for maximum ROI across
Build a traffic strategy across owned, earned, and paid channels that aligns with audience targeting and campaign goals.
Manage a 7-figure demand generation budget and allocate it for maximum ROI across campaigns.
Run rigorous post-mortems on closed-won pipeline data to continuously optimize digital

You bring 10+ years of enterprise demand generation leadership, with prior experience
A proven track record marketing high-ACV software solutions to Global 2000 executive
3+ years managing localized marketing campaigns that resonate with diverse audiences
Strong collaboration skills, with the ability to influence and work effectively in a diverse,
Ability to travel up to 20%
in B2B fintech.
You are an expert funnel engineer who can design connected, multi-stage GTM
flywheels out of disconnected content and traffic sources
in international markets.
multinational organization to win alignment and drive execution.
Strong project management skills, with experience running full campaign planning cycles
and managing large budgets.
You communicate strategy, performance, and trade-offs clearly, to any level of the
organization.

Build workback forecasting models and clear dashboards that track funnel health and

Locations: Atlanta, GA; New York City, NY; Chicago, IL, Dallas, TX
Backbase built the AI-native Banking OS, the control plane that unifies customers, employees, and AI agents across the banking frontline.
Over 120 banks already run on our platform, but our next phase of growth requires a deliberate, hyper-targeted focus on winning the Global 2000.
This is a player-coach role for an enterprise marketer who can architect high-impact, capital-efficient strategies for a complex 12-to-18-month sales cycle while actively driving the execution of the core campaigns that turn executive attention into predictable pipeline.

This listing is sourced directly from Workatbackbase's careers page and normalized into a canonical job model.