The Farmer's Dog

The Farmer's Dog

Sr Acquisition Manager, Owned Media

New York, New York, United States · Senior

Sponsorship not specifiedDetected 22 days ago
HTMLCSSFull-Stack DevelopmentSQLData EngineeringData ScienceA/B TestingCRMOutbound SalesVendor ManagementCadenceLeadershipCommunication

About the role

  • One Team: We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers".
  • Beyond denoting skill sets and areas of expertise, we don't think departments matter.
  • We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is.

Responsibilities

  • End-to-End Journey Design: Own the lead-to-first-purchase communication architecture across email, SMS, push, and direct mail, defining trigger logic, suppression rules, frequency caps, and channel routing rules within the CDP.
  • CDP & Data Infrastructure: Partner with Data Engineering to define and maintain audience schemas, behavioral event taxonomies, and lead identity resolution logic within our CDP (Simon Data).
  • Segmentation & Personalization: Build and continuously refine behavioral and predictive segmentation models, including RFM cohorts, engagement-score tiers, and propensity-to-convert models to enable hyper-targeted communication.
  • Define the segmentation logic, partner with Data Science on model inputs, and own deployment within the CDP.
  • Template Development & Standards: Establish and govern HTML/CSS email template standards including responsive design, dynamic content blocks, and Jinja (or Liquid) templating logic for conditional personalization.
  • Own the QA and pre-deployment review process for all outbound campaigns including rendering validation, link audits, and suppression checks.
  • Experimentation Infrastructure: Design and maintain a rigorous test-and-learn framework: define holdout group methodology, manage experiment sequencing to avoid interference, set statistical significance thresholds, and translate results into a prioritized channel optimization roadmap.
  • Own the experimentation calendar and ensure tests are decision-ready.
  • Platform & Vendor Management: Lead evaluation, selection, and day-to-day management of ESP, CDP, SMS, and direct mail platforms.
  • Own vendor relationships, technical integration scoping, contract negotiations, and platform migrations to include data mapping, QA protocols, and go-live sequencing.

Requirements

  • 8+ years of experience in CRM, lifecycle, or owned channel marketing at a DTC or subscription consumer brand, with a track record of driving measurable acquisition outcomes.
  • Bachelor's degree or equivalent experience.
  • Working knowledge of relational database concepts and data modeling as applied to CRM use cases.
  • Hands-on experience with HTML/CSS email development and Jinja or Liquid templating logic for dynamic, personalized content at scale.
  • Tenure: 8+ years of experience in CRM, lifecycle, or owned channel marketing at a DTC or subscription consumer brand, with a track record of driving measurable acquisition outcomes.
  • SQL Proficiency: Comfortable writing SQL for audience validation, funnel analysis, and ad hoc data pulls.
  • HTML/Templating: Hands-on experience with HTML/CSS email development and Jinja or Liquid templating logic for dynamic, personalized content at scale.
  • You can explain the tradeoffs between last-touch, multi-touch, and holdout-based measurement - and have operationalized one or more in a production environment.

Skills

  • Write and review SQL queries for audience QA, funnel diagnostics, and ad hoc data validation.
  • Own data hygiene standards across the lead database.
  • Define the measurement approach for new channel pilots before they launch.

Benefits

  • The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
  • Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Company info

  • The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
  • To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
  • #LongLiveDogs
  • What We Stand For and Where You'll Come In
  • We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors.
  • Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
  • This is a hands-on leadership role sitting inside our Acquisition function where you'll set the direction for our email, SMS, direct mail, push notification, and referral programs while maintaining deep technical fluency across the platforms, data pipelines, and segmentation models that power them.
  • Reporting into the Director of Retention Strategy & Lifecycle, you'll establish the operational objectives and work plans for the owned channels team, delegate and hold the team accountable to results, and regularly interface with senior and executive stakeholders to translate channel performance into business-level decision-making.
  • You'll own the full stack, from CDP event schema design and Jinja/HTML template governance to holdout testing methodology and blended CAC reporting, and lead a team of specialists executing across each channel.
  • You're the right person for this role if you think in systems, move between strategic planning and technical execution without friction, and have a proven track record of using first-party data to drive measurable acquisition outcomes.
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