HP Inc.

HP Inc.

Brands Innovation Manager

Alpharetta, Georgia, United States of America · Full-time

Sponsorship not specified$147k-$231kDetected 14 days ago
Brand StrategyAccount ManagementPipeline ManagementSupply ChainProcurementLeadership

About the role

  • This role is responsible for accelerating digital print adoption and driving measurable revenue growth with leading brands, retailers, and commercial e-commerce players across the US packaging ecosystem.
  • The successful candidate will operate at the intersection of brand engagement, packaging innovation, creative campaign activation, and digital supply chain transformation.
  • This is a senior, externally facing commercial role requiring deep packaging expertise, strong market connectivity, and the ability to convert strategic conversations into scalable digital print volume.

Responsibilities

  • Lead strategic engagement with major US brands, retailers, and e-commerce companies to accelerate adoption of digital packaging and digitally enabled supply chain solutions.
  • Develop and manage a qualified pipeline of brand-led opportunities that convert into incremental digital print volume, revenue growth, and long-term commercial programs.
  • Build senior-level relationships across brand marketing, packaging development, procurement, supply chain, sustainability, innovation, and commercial functions.
  • Identify market opportunities where digital print creates value, including faster time-to-market, SKU complexity, personalization, localization, seasonal campaigns, e-commerce packaging, sustainability, inventory reduction, and supply chain agility.
  • Lead consultative customer conversations to uncover business pain points, quantify value, and position digital print as a strategic enabler of growth and transformation.
  • Partner with internal sales, account management, marketing, product, finance, operations, and regional teams to move opportunities from strategy to execution.
  • Support commercial negotiations, proposal development, business case creation, and executive-level customer presentations.
  • Strength and seniority of relationships built across brands, agencies, converters, co-packers, and ecosystem partners.
  • Ability to influence internal teams and external partners to execute against shared growth opportunities.

Requirements

  • 10-12+ years of experience in packaging, brand engagement, commercial print, digital print, packaging supply chain, packaging innovation, strategic procurement, consumer goods, retail, e-commerce, or related industries.
  • Proven track record of selling, influencing, or leading commercial programs with major brands, retailers, e-commerce players, or packaging buyers.
  • Experience connecting brand strategy, creative campaigns, packaging execution, and supply chain transformation with measurable business value.
  • Strong commercial instincts, executive presence, and ability to navigate complex, multi-stakeholder environments.
  • The ideal candidate is commercially driven, externally connected, and highly pragmatic.

Nice to have

  • Bachelor's degree in Business, Marketing, Packaging, Supply Chain, Engineering, or a related field preferred.
  • Experience with digital print, packaging innovation, short-run packaging, personalization, variable data, connected packaging, or e-commerce packaging is strongly preferred.

Skills

  • knowledge, skills, and experience.

Compensation

  • The on-target earnings (OTE) range for this role is $147,300 to $231,300 USD
  • annually with a 80%/20% (salary/incentive) mix.

Benefits

  • HP offers a comprehensive benefits package for this position, including:
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including
  • 4-12 weeks fully paid parental leave based on tenure
  • Additional flexible paid vacation and sick leave (US benefits overview
  • The compensation and benefits information is accurate as of the date of this
  • Create and activate go-to-market initiatives targeting priority verticals such as food and beverage, health and beauty, consumer goods, retail, and e-commerce.

Visa & Work Authorization

  • ty to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status,
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