University of Louisiana at Lafayette
Assistant Director of Communications and Content
Lafayette, LA · Director
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About the role
- The Assistant Director of Communications and Content tells the story of the Hilliard Art Museum.
- The work is layered storytelling: connecting what happens inside the galleries to the communities the museum serves, and extending the museum's reach beyond its walls.
- Coordinate communications activities across the institution so that every message reflects the museum and its core values.
Responsibilities
- This position leads the museum's communications strategy across digital and print channels, shaping how audiences encounter the museum's exhibitions, programs, and collection.
- The Assistant Director of Communications and Content works in close collaboration with a dedicated design team, an external media relations consultant, and a graduate assistant, as well as project-based photographers and videographers.
- This position plays a central role in raising the museum's visibility, driving attendance, and building meaningful engagement with diverse audiences.
- Collaborate with the Office of University Communications and Marketing, university departments, and community partners to amplify the museum's story.
- Manage the museum's website in partnership with the web and design team.
- Collaborate with a dedicated design team on design needs related to communications, including content development, exhibition and program marketing, and events.
- Oversee design and production for print and digital communications, including advertising, invitations, brochures, banners, flyers, member magazine, signage, and digital collateral.
- Book and manage photography shoots of exhibitions and events, coordinating project-based photographers and videographers.
- Project manage this workflow from request through delivery, keeping timelines clear and deliverables on schedule.
- Manage the strategy and budget for advertising and digital promotion.
Benefits
- Develop and implement a comprehensive communications strategy aligned with the museum's mission, exhibitions, educational programs, and institutional priorities.
- Collaborate with the exhibition, education, and community program teams to develop and execute data-driven strategies that reach target audiences and connect the museum's work to the people it serves.
- Collaborate with the consultant to develop an integrated media strategy and ensure they have the assets needed to secure coverage and visibility.
This listing is sourced directly from University of Louisiana at Lafayette's careers page and normalized into a canonical job model.