Equifax
Experience Marketing Specialist
USA - Atlanta - One Atlantic Center · Senior · Full-time
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About the role
- Equifax is where you can power your possible.
- You will be the architect of engagement, leveraging customer research and insights to inform your strategy.
- You'll work closely with our Sales teams, enabling them to maximize these experiences for pipeline generation and business success.
Responsibilities
- Be a Strategist: Support the development and execution of a comprehensive experience marketing strategy that directly impacts customer engagement, brand advocacy, and revenue growth.
- Define Success: Help to define, own, and track Key Performance Indicators (KPIs) for all experience marketing initiatives, ensuring every effort is powerfully aligned with USIS business objectives.
- Develop Compelling Content: Work with the GTM/ vertical activation teams to create impactful narratives that clearly communicate the value proposition of Equifax solutions within each customer experience.
- Drive Demand: Develop and manage planned, successful promotional campaigns across digital, email, paid, and social channels, ensuring a cohesive and engaging user experience from first touch to conversion.
- Collaborate and Integrate: Partner closely with Sales, Marketing, and Product teams to develop, and execute strategic, integrated marketing campaigns that deliver a unified message.
- Seamless Execution: Lead event logistics throughout the planning lifecycle to maximize customer engagement.
- Close the Loop: Partner with Customer Insights to design feedback mechanisms that provide the GTM and Product teams with valuable insights to prioritize key use cases, validate differentiators, and share knowledge with internal stakeholders.
- Manage and implement change effectively
- Support the development and execution of a comprehensive experience marketing strategy that directly impacts customer engagement, brand advocacy, and revenue growth.
Requirements
- Execution Excellence: Verified project management skills and tools proficiency
Nice to have
- Work experience in a highly matrixed organization and Global Marketing Experience a plus.
Compensation
- We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.
Benefits
- Education: College degree in Marketing or a related field.
- We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.
Company info
- What could set you apart
This listing is sourced directly from Equifax's careers page and normalized into a canonical job model.