Kings League

Global Head of Marketing - Kings League

New York, Americas, US · Director

Sponsorship not specifiedDetected 317 days ago

SpringGoogle AnalyticsCRMInfluencer MarketingShopifyLeadershipCommunicationCollaboration

About the role

As Global Head of Marketing, you'll be a foundational member of Kings League's next chapter, utilizing your experience to contribute to the wider global marketing team.

You'll drive brand growth and fan engagement by creating and executing impactful, data-driven marketing strategies.
You'll lead and direct the build out of the marketing team and work to build emotional connections with fans and convert those into measurable audience growth.
Main Responsibilities Marketing Strategy & Brand Positioning Design and execute Kings League's marketing strategy to drive B2C growth, audience engagement, and brand awareness.
Team Leadership & Budget Management Build and lead a high-performing marketing team, fostering collaboration and development.
Manage and optimize the marketing budget, tracking ROI and adjusting spend based on performance and market insights.
Collaborate with PR, influencer, creative, and content teams to deliver engaging, insight-led campaigns.
Revenue Growth - B2C Products Partner with e-commerce, merchandising, and licensing teams to drive product sales.
Develop campaigns for product launches, exclusive drops, and seasonal promotions.

About the Kings League Created and organized by Kosmos, the Kings League has become a global phenomenon that has revolutionized the way we understand football and sports.
In this sense, the Kings League has not only managed to "reimagine the game," but has also elevated sport and entertainment to a new dimension, making it more accessible to all audiences.
About the role As Global Head of Marketing, you'll be a foundational member of Kings League's next chapter, utilizing your experience to contribute to the wider global marketing team.
Your primary goal will be to generate awareness, expand the fanbase, and establish a robust marketing plan across paid, earned, and owned media channels all with a strong B2C focus.
This role requires a deep understanding of consumer behavior, cultural trends, and key moments throughout the year to maximize brand impact and commercial results.
Contribute deeply to the global marketing strategy, aligning with the European and Latam markets.
Localize global brand positioning for the U.S. market and define emotionally resonant brand storytelling.

This listing is sourced directly from Kings League's careers page and normalized into a canonical job model.