Clearlinktechnologiesllc

Product Marketing Manager - Emerging

Salt Lake City, Utah, United States

Sponsorship not specifiedDetected 14 days ago

Business DevelopmentCommunicationCollaborationProblem SolvingTime Management

About the role

Emerging spans several distinct categories and audiences: Mobile (WhistleOut), TV/Streaming (the streaming side of CableTV.com and HowToWatch), Moving (Move.org), and Security (SafeWise).
Because Emerging covers more than one category, the role calls for someone who can prioritize across distinct advertiser bases and move quickly where demand and opportunity are strongest.
Expect in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs.

The role turns recurring monetization demand into repeatable, sell-ready revenue products - anchored to revenue and gross margin - so Business Development and Partner Strategy can close faster, at higher value, and with proof that holds up.

Working knowledge of digital media measurement (impressions, clicks, conversions) and at least one B2B2C revenue model (sponsorships, programmatic/IAB display, or distribution).
Bachelor's degree in Business, Marketing, Communications, or related field.
Working knowledge of Google Ad Manager (GAM), IAB standards, and the direct-sold display ecosystem.
Experience with distribution or syndication deal structuring.
Experience productizing owned-audience media products for external sale.
Time management skills with a proven ability to manage concurrent productization workstreams.
Ability to analyze and identify trends across audience, partner, and competitive data.
Education and Experience
Preferred Experience
Background in one or more of the Emerging categories - mobile/wireless, TV/streaming, moving/home services, or home security advertising markets.

Productizes and packages the vertical's Sponsorship, IAB Display, and Distribution offerings.
Keeps one-pagers, talk tracks, rate cards, and case studies current across categories.
Prioritizes effort across the Emerging categories, concentrating on where demand, opportunity, and margin are strongest.
Excellent communication skills (written and verbal).
Strong analytical and problem-solving skills, including rate-card construction, value-based pricing, and net-revenue measurement.
Ability to package complex offerings into clear, defensible rate cards, one-pagers, and pitch decks.
Ability to operate across multiple revenue products (Sponsorships, IAB Display, Distribution) and multiple categories with distinct advertiser bases.
Comfort positioning to a range of advertisers - mobile, streaming, moving, and security - whose buying criteria differ by category.

Productizes and packages the vertical's Sponsorship, IAB Display, and Distribution offerings.

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