Occidentalroofing
Marketing Manager
Tempe, AZ · Contract
Sponsorship not specified$90k-$120kDetected 25 days ago
Adobe Creative SuiteCanvaGraphic DesignSEOSEMGoogle AdsMeta AdsEmail MarketingContent CalendarsGoogle AnalyticsCRMGrowth MarketingLead GenerationVideo ProductionLeadership
About the role
- You'll be an army of one-running SEO, SEM, paid media, CRM, content, analytics, automation, and AI-driven marketing operations.
- You'll work directly with the CEO, with a clear path to scale into a leadership role as your role evolves and the company grows.
Responsibilities
- Digital Marketing Execution Build, execute, and continuously optimize SEO and SEM campaigns to generate qualified inbound leads.
- Manage Google Ads, Facebook Ads, LinkedIn Ads, and other paid media to drive measurable ROI.
- Deliver improvements in ROAS, CPL, CPA, CAC, and lead quality metrics through data-driven optimization.
- Marketing Tech & AI-Enabled Marketing Implement and manage marketing technology and automation tools (CRM, analytics, email marketing, workflow automation).
- Build dashboards and reporting systems to track marketing attribution, funnel performance, and KPIs.
- Content & Social Media Plan and manage a content calendar aligned with SEO and funnel strategy.
- Create and repurpose content from internal teams (photos, videos, project stories) to support brand and lead gen.
- Manage social media posting and engagement across Instagram, Facebook, LinkedIn, TikTok, Youtube, and other platforms.
- M arketing Strategy & Growth Hacking Develop and execute a full-funnel marketing strategy to drive revenue goals and brand awareness.
- Design and run growth experiments across digital channels to discover scalable acquisition tactics.
Requirements
- 4-6 years of digital marketing experience across SEO, SEM, paid media, and performance marketing.
- Proficiency with Google Analytics, Google Tag Manager, Google Search Console, Ads Manager, CRM platforms.
- Hands-on experience implementing marketing automation and AI tools into workflow.
- Strong analytical mindset with ability to translate data into revenue-driving actions.
- Experience in roofing, construction, or home services marketing.
- Familiarity with video editing tools for social content.
Nice to have
- Bilingual (Spanish a plus).
Compensation
- meritocratic, transparent, and designed to reward the skills, ownership, and excellence you bring.
- The Opportunity We're hiring a Marketing Manager (Growth & Digital Performance) to build, execute, and lead the marketing engine at Occidental Roofing.
- This isn't a coordinator role.
- This is a builder's role-ideal for a high-agency operator who has a proven track record of driving measurable marketing results and is ready to own pipeline generation, digital performance, and revenue impact from day one.
- You'll be an army of one-running SEO, SEM, paid media, CRM, content, analytics, automation, and AI-driven marketing operations.
- You'll own outcomes across inbound marketing, lead generation, and performance optimization.
- Competitive Pay & Performance-Based Rewards $90,000 - $120,000 Base Salary.
- Quarterly + annual performance bonuses.
Benefits
- Equity eligibility (available upon 12 months of service and exceeding performance targets).
- Comprehensive Benefits Healthcare coverage.
- Paid time off (PTO).
Company info
- Occidental Roofing is engineering the future of roofing.
- We're not a traditional contractor-we're a family-owned, engineering-led company building the next generation of the roofing industry.
- to deliver peace of mind at scale through unrivaled roofing solutions that protect homes, businesses, and communities.
- We're assembling a team of builders, thinkers, and doers-disciplined, mission-driven professionals ready to create something world-class.
- We value expertise.
- We reward results.
- We demand continuous improvement.
- At Occidental Roofing, we work on problems with real-world, long-term impact.
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