Curri
Product Marketing Manager
United States
Sponsorship not specifiedDetected 71 days ago
Product StrategySEOGoogle AdsPerformance MarketingOutbound SalesSupply ChainLogisticsCommunication
About the role
- The category narrative, product taxonomy, and messaging architecture are wide open.
- Traditional product marketing fundamentals come first
Responsibilities
- Own Curri's product and service taxonomy - name our products and offerings clearly and consistently across the business.
- Drive consensus across strongly opinionated stakeholders to land on naming and positioning decisions that stick.
- Own competitive analysis - position Curri's products clearly against competitors.
- Support Curri's paid acquisition across channels (e.g. Meta and Google Ads): build the accounts, run creative and audience testing, manage bids and budget, and drive CAC down while qualified pipeline goes up.
- Build the outbound and ABM machinery: list builds, enrichment, scoring, and routing for sales, wired back into paid audiences and lifecycle.
- Build AI-powered workflows for creative, copy, enrichment, and reporting so you operate with the leverage of a full growth team.
Requirements
- You've personally built and scaled Meta and Google Ads from the account up, and you can read a CAC and ROAS report and know what to change next.
- Hands-on in Clay (or equivalent list and enrichment machinery), with real workflows you can point to and the numbers they produced.
Skills
- fluency with AI-driven marketing tools is the accelerant on top.
- Traditional product marketing fundamentals come first; fluency with AI-driven marketing tools is the accelerant on top.
Benefits
- We don't discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
Company info
- Curri is looking for its first Product Marketing Manager - someone who closes the gap between what the company builds and what the market understands.
- Translate product value into messaging for two audiences: customers externally, and executives, ESDs, OSRs, and every team internally - not limited to digital channels.
- Build the PLG motion inside the marketplace. Turn 1,200+ distributor customers and 10,000+ monthly active users into software trials, demos, and product-qualified leads.
- We are Curri, and our mission is to be the way the world delivers construction and industrial supplies.
- Founded in 2018 and part of the YC S19 Batch, we're solving the massive inefficiencies that exist in the construction industry.
Equal opportunity
- Curri is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
This listing is sourced directly from Curri's careers page and normalized into a canonical job model.