D2L
Customer Lifecycle Marketing Manager - 18 Month Contract
Remote - Canada; Kitchener, Ontario; Toronto, Ontario
Sponsorship not specifiedDetected 8 days ago
Project ManagementHubSpotSalesforceMarketoRecruitingCustomer SuccessLeadershipCommunicationCollaborationProblem Solving
About the role
- The Customer Lifecycle Manager plays a critical role in shaping and optimizing how customers experience D2L throughout their entire journey-from onboarding and adoption to maturity, renewal, and expansion.
- This leader ensures customers are supported with the right message, at the right time, through the right channel-ultimately helping them achieve meaningful outcomes with D2L's solutions
- Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes.
Responsibilities
- Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.
- Lifecycle Strategy & Program Design
- Define audience segments and lifecycle stages, and build automation strategies to support each.
- Create proactive engagement programs that promote adoption, deepen product usage, and mitigate churn risks.
- Design multi-channel communication strategies (email, in-app messaging, webinars, knowledge content) tailored to customer needs and behavioral insights.
- Partner with Customer Success Managers to ensure lifecycle programs support a consistent and impactful customer experience.
- Strategic Thinking - Ability to design end-to-end customer lifecycle strategies that influence retention and expansion.
- Project Management - Ability to manage multiple priorities and drive cross-functional initiatives.
- Problem-Solving - Proactively identifies issues and creates scalable solutions.
- AI Acumen - Ability to leverage emerging AI tools to support personalization, content generation, and lifecycle optimization.
Requirements
- 5+ years of experience in lifecycle marketing, customer marketing, or related fields.
- Marketing Automation Expertise - Proficiency with lifecycle automation platforms (HubSpot, Marketo, Planhat, Salesforce, etc.).
Nice to have
- Experience working with B2B SaaS or technology-driven products preferred. <span dat
Skills
- No other company provides a solution as robust and innovative as D2L.
Benefits
- Data-Driven Decision Making - Experienced in analyzing customer health, journey metrics, and engagement insights.
- Develop and own the customer lifecycle strategy, aligning programs to key business objectives such as onboarding effectiveness, product adoption, renewal health, and expansion opportunities.
- Use customer behavioral data, health metrics, and journey analytics to prioritize lifecycle initiatives.
Company info
- Build scalable lifecycle frameworks that support customers from initial implementation through long-term engagement.
This listing is sourced directly from D2L's careers page and normalized into a canonical job model.