Ezcaterinc

Retention and Lifecycle Marketing Manager (Remote)

Boston, MA

No sponsorship$98k-$132kDetected 8 days ago

OnboardingCommunication

About the role

For workplaces, ezCater provides flexible and scalable solutions for everything from employee meal programs to one-off meetings, all backed by 24/7 service and business-grade reliability.
The ideal candidate will have a proven track record in both driving retention and growth through customer communications (email, SMS, push notifications) across the entire customer lifecycle.

Identify new activation milestones and build campaigns that reliably move users to them.
Maintain and optimize a comprehensive calendar of seasonal campaigns and promotions across the ezCater marketplace, aimed at driving incremental orders.
Analyze and translate data from various sources (eg. reporting dashboards, customer insights) into actionable insights, recommendations and strategic plans to enhance customer touchpoints, drive engagement, and improve conversion rates.
Identify areas for optimization and implement strategies to improve campaign effectiveness.
Partner with the growth acquisition team to increase retention effectively and efficiently using paid media.
Deep expertise in leveraging data from various sources to optimize tactics, drive incremental business results, and enhance customer experiences.
Strong communication skills; able to effectively collaborate across teams and influence colleagues.
Action-oriented with a "get it done" mentality: relentless attention to detail coupled with a commitment to deliver high-quality work on a deadline and always think two steps ahead.

Experience with new customer onboarding programs and optimizations.
What You Have: - 5-8+ years of marketing experience, with a background in customer adoption, engagement, and retention.

5-8+ years of marketing experience, with a background in customer adoption, engagement, and retention.
B2B2C/B2C e-commerce or marketplace experience is strongly preferred.

The national total target cash compensation range for this position, including base salary and bonus target, is $98,000-$132,000 annually.*

We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status.
This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).

Design and continuously optimize customer onboarding flows that accelerate adoption for new customers.
At the same time, we do not employ jerks, even brilliant ones.

This listing is sourced directly from Ezcaterinc's careers page and normalized into a canonical job model.